---
title: "Field Notes vs Moleskine: Which is searched more?"
description: "Which is more popular in search, Field Notes or Moleskine? Compare estimated monthly branded-search demand and Share of Search inside the Notebooks set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/field-notes-vs-moleskine"
publisher: "Brandwave"
---

# Field Notes vs Moleskine: Which is searched more?

Which is more popular in search, Field Notes or Moleskine? Compare estimated monthly branded-search demand and Share of Search inside the Notebooks set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Field Notes and Moleskine
- **Competitive set**: Notebooks
- **Market**: Global
- **Month measured**: Aug 2026
- **Field Notes Share of Search**: 18.5%
- **Moleskine Share of Search**: 47.3%

## Which is more popular in search, Field Notes or Moleskine?

- In August 2026, Moleskine had more branded searches than Field Notes among notebooks worldwide. Moleskine was estimated to have 201K branded searches compared to Field Notes’ 78.6K, and held a 47.3% Share of Search versus Field Notes’ 18.5%.
- Moleskine was ahead of Field Notes in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Field Notes’ estimated Share of Search among notebooks worldwide moved from 19% to 18.5%, and its estimated monthly branded searches moved from 75.3K to 78.6K.
- Across the 11 months ending August 2026, Moleskine’s estimated Share of Search among notebooks worldwide moved from 50.6% to 47.3%, and its estimated monthly branded searches held steady at 201K.

## How did search popularity change for notebooks worldwide in August 2026?

Neither Field Notes nor Moleskine moved beyond provider rounding among notebooks in Aug 2026.

## Month by month

| Month | Field Notes estimated searches | Field Notes Share of Search | Field Notes rank | Moleskine estimated searches | Moleskine Share of Search | Moleskine rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 75.3K | 19% | 3 | 201K | 50.6% | 1 |
| Nov 2025 | 75.3K | 16.3% | 3 | 246K | 53.3% | 1 |
| Dec 2025 | 78.6K | 13.7% | 3 | 301K | 52.4% | 1 |
| Jan 2026 | 75.3K | 14.5% | 3 | 246K | 47.5% | 1 |
| Feb 2026 | 72.6K | 20.5% | 3 | 165K | 46.7% | 1 |
| Mar 2026 | 75.3K | 21.9% | 2 | 165K | 47.9% | 1 |
| Apr 2026 | 64.3K | 19.6% | 3 | 165K | 50.2% | 1 |
| May 2026 | 67.6K | 20.4% | 3 | 165K | 49.7% | 1 |
| Jun 2026 | 64.3K | 19.6% | 3 | 165K | 50.3% | 1 |
| Jul 2026 | 64.3K | 18.4% | 3 | 165K | 47.3% | 1 |
| Aug 2026 | 78.6K | 18.5% | 3 | 201K | 47.3% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Field Notes’ and Moleskine’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Field Notes**: Measured on the search terms “field notes” and “fieldnotes”, summed into one figure.
- **Moleskine**: Measured on the search term “moleskine”.

- [Field Notes profile](/demand/global-en/brands/field-notes)
- [Moleskine profile](/demand/global-en/brands/moleskine)
- [All notebooks worldwide](/demand/global-en/categories/notebooks): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Field Notes or Moleskine?

In August 2026, Moleskine had more branded searches than Field Notes among notebooks worldwide. Moleskine was estimated to have 201K branded searches compared to Field Notes’ 78.6K, and held a 47.3% Share of Search versus Field Notes’ 18.5%.

## Cite this page

Brandwave. "Field Notes vs Moleskine: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/field-notes-vs-moleskine

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/field-notes-vs-moleskine. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.