---
title: "Field Notes vs Hobonichi: Which is searched more?"
description: "Is Field Notes or Hobonichi more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Notebook brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/field-notes-vs-hobonichi"
publisher: "Brandwave"
---

# Field Notes vs Hobonichi: Which is searched more?

Is Field Notes or Hobonichi more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Notebook brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Field Notes and Hobonichi
- **Competitive set**: Notebook brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Field Notes Share of Search**: 12.3%
- **Hobonichi Share of Search**: 40.2%

## Is Field Notes or Hobonichi more popular in search?

- In September 2026, Hobonichi had more branded searches than Field Notes among notebook brands worldwide. Hobonichi had about 368,000 branded searches, while Field Notes had 113,000. Hobonichi made up 40.2% of all notebook brand searches we track, and Field Notes accounted for 12.3%.
- The lead changed hands 2 times in the 12 months ending September 2026: Field Notes took it in March 2026, Hobonichi took it in July 2026.
- Across the 12 months ending September 2026, Field Notes’ share of searches among notebook brands worldwide moved from 11.8% to 12.3%, and its estimated monthly branded searches moved from 75.3K to 113K.
- Across the 12 months ending September 2026, Hobonichi’s share of searches among notebook brands worldwide moved from 25.9% to 40.2%, and its estimated monthly branded searches moved from 165K to 368K.

## How did search popularity change for notebook brands worldwide in September 2026?

- In September 2026, Field Notes overtook Leuchtturm1917 to rank 3rd among notebook brands worldwide, with 12.3% of the searches.
- In September 2026, Hobonichi gained share of searches among notebook brands worldwide, from 39% to 40.2%.

## Month by month

| Month | Field Notes estimated searches | Field Notes Share of Search | Field Notes rank | Hobonichi estimated searches | Hobonichi Share of Search | Hobonichi rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 75.3K | 11.8% | 4 | 165K | 25.9% | 2 |
| Nov 2025 | 75.3K | 10.2% | 4 | 201K | 27.1% | 2 |
| Dec 2025 | 78.6K | 8.2% | 4 | 301K | 31.3% | 1 |
| Jan 2026 | 75.3K | 8.7% | 4 | 246K | 28.3% | 1 |
| Feb 2026 | 72.6K | 14.1% | 4 | 90.5K | 17.6% | 2 |
| Mar 2026 | 75.3K | 15.2% | 2 | 74K | 14.9% | 3 |
| Apr 2026 | 64.3K | 13.8% | 3 | 60.5K | 13% | 4 |
| May 2026 | 67.6K | 14.5% | 3 | 60.5K | 13% | 4 |
| Jun 2026 | 64.3K | 13.6% | 3 | 60.5K | 12.8% | 4 |
| Jul 2026 | 64.3K | 11.9% | 4 | 90.5K | 16.7% | 2 |
| Aug 2026 | 78.6K | 8.3% | 4 | 368K | 39% | 1 |
| Sep 2026 | 113K | 12.3% | 3 | 368K | 40.2% | 1 |

## How each brand is measured

Brandwave collects information about searches that people make online using Field Notes’ and Hobonichi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Field Notes**: Measured on the search terms “field notes” and “fieldnotes”, summed into one figure.
- **Hobonichi**: Measured on the search term “hobonichi”.

- [Field Notes profile](/demand/global-en/brands/field-notes)
- [Hobonichi profile](/demand/global-en/brands/hobonichi)
- [All notebook brands worldwide](/demand/global-en/categories/notebook-brands): The set both shares are measured inside, 10 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Field Notes or Hobonichi more popular in search?

In September 2026, Hobonichi had more branded searches than Field Notes among notebook brands worldwide. Hobonichi had about 368,000 branded searches, while Field Notes had 113,000. Hobonichi made up 40.2% of all notebook brand searches we track, and Field Notes accounted for 12.3%.

## Cite this page

Brandwave. "Field Notes vs Hobonichi: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/field-notes-vs-hobonichi

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/field-notes-vs-hobonichi. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.