--- title: "Fidelity vs Webull: Which is searched more?" description: "Is Fidelity or Webull more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Retail investing and trading apps set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/fidelity-investments-vs-webull" publisher: "Brandwave" --- # Fidelity vs Webull: Which is searched more? Is Fidelity or Webull more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Retail investing and trading apps set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Fidelity and Webull - **Competitive set**: Retail investing and trading apps - **Market**: Global - **Month measured**: Sep 2026 - **Fidelity Share of Search**: 6.3% - **Webull Share of Search**: 2.9% ## Is Fidelity or Webull more popular in search? - In September 2026, Fidelity had more branded searches than Webull among retail investing and trading apps worldwide. Fidelity had about 565,000 branded searches, while Webull had 264,000. Fidelity made up 6.3% of all retail investing and trading app searches we track, and Webull accounted for 2.9%. - Fidelity was ahead of Webull in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Fidelity’s share of searches among retail investing and trading apps worldwide moved from 6% to 6.3%, and its estimated monthly branded searches moved from 691K to 565K. - Across the 12 months ending September 2026, Webull’s share of searches among retail investing and trading apps worldwide moved from 4.1% to 2.9%, and its estimated monthly branded searches moved from 476K to 264K. ## Top retail investing and trading apps in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Fidelity appeared in all five answers. Webull was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Fidelity was listed before Webull in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Fidelity | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Charles Schwab | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Robinhood | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Interactive Brokers | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Webull | 5th | 1 of 3 | 2 of 2 | 3 of 5 | | Trade Republic | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Wealthsimple | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Trading 212 | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | eToro | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Freetrade | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Public | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about retail investing and trading apps - Asked ChatGPT "Which retail investing and trading app should I use?": 1. Fidelity, 2. Charles Schwab, 3. Robinhood, 4. Interactive Brokers - Asked ChatGPT "What are the best retail investing and trading apps?": 1. Fidelity, 2. Robinhood, 3. Charles Schwab, 4. Interactive Brokers, 5. Webull - Asked ChatGPT "What's the best retail investing and trading app for individual investors?": 1. Fidelity, 2. Charles Schwab, 3. Interactive Brokers, 4. Robinhood - Searched Google, AI Overview "best investing app": 1. Fidelity, 2. Charles Schwab, 3. Robinhood, 4. Interactive Brokers, 5. Webull - Searched Google, AI Overview "trading app for beginners": 1. Fidelity, 2. Robinhood, 3. Charles Schwab, 4. Webull Not named in any answer: Trade Republic, Wealthsimple, Trading 212, eToro, Freetrade and Public. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for retail investing and trading apps worldwide in September 2026? - In September 2026, Fidelity lost share of searches among retail investing and trading apps worldwide, from 7.3% to 6.3%. - Estimated monthly branded searches for Webull worldwide fell 44.4% over 12 measured months, from 476K to 264K in September 2026. ## Month by month | Month | Fidelity estimated searches | Fidelity Share of Search | Fidelity rank | Webull estimated searches | Webull Share of Search | Webull rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 691K | 6% | 6 | 476K | 4.1% | 9 | | Nov 2025 | 691K | 7% | 5 | 322K | 3.2% | 9 | | Dec 2025 | 695K | 7.3% | 4 | 326K | 3.4% | 9 | | Jan 2026 | 864K | 7.5% | 4 | 394K | 3.4% | 9 | | Feb 2026 | 706K | 6.5% | 5 | 323K | 3% | 9 | | Mar 2026 | 706K | 6% | 5 | 325K | 2.8% | 9 | | Apr 2026 | 856K | 7.4% | 5 | 325K | 2.8% | 9 | | May 2026 | 706K | 6.7% | 5 | 325K | 3.1% | 9 | | Jun 2026 | 714K | 6.4% | 4 | 324K | 2.9% | 9 | | Jul 2026 | 714K | 7.6% | 4 | 268K | 2.9% | 9 | | Aug 2026 | 700K | 7.3% | 4 | 266K | 2.8% | 9 | | Sep 2026 | 565K | 6.3% | 5 | 264K | 2.9% | 9 | ## How each brand is measured Brandwave collects information about searches that people make online using Fidelity’s and Webull’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Fidelity**: Measured on the search term “fidelity app”. - **Webull**: Measured on the search terms “webull”, “webull app”, “webull brokerage”, “webull charts”, “webull crypto”, “webull fees”, “webull financial”, “webull options”, “webull paper trading”, “webull trading”, “webull trading platform” and “webullcom”, summed into one figure. - [Fidelity profile](/demand/global-en/brands/fidelity-investments) - [Webull profile](/demand/global-en/brands/webull) - [All retail investing and trading apps worldwide](/demand/global-en/categories/retail-investing-apps): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Fidelity or Webull more popular in search? In September 2026, Fidelity had more branded searches than Webull among retail investing and trading apps worldwide. Fidelity had about 565,000 branded searches, while Webull had 264,000. Fidelity made up 6.3% of all retail investing and trading app searches we track, and Webull accounted for 2.9%. ## Cite this page Brandwave. "Fidelity vs Webull: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/fidelity-investments-vs-webull This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/fidelity-investments-vs-webull. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.