---
title: "Fidelity vs St James's Place: Which is more popular by branded search?"
description: "Which is more popular in search, Fidelity or St James's Place? Compare estimated monthly branded-search demand and Share of Search inside the Financial advisers set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/fidelity-investments-vs-st-james-s-place"
publisher: "Brandwave"
---

# Fidelity vs St James's Place: Which is more popular by branded search?

Which is more popular in search, Fidelity or St James's Place? Compare estimated monthly branded-search demand and Share of Search inside the Financial advisers set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Fidelity and St James's Place
- **Competitive set**: Financial advisers
- **Market**: Global
- **Month measured**: Aug 2026
- **Fidelity Share of Search**: 8.2%
- **St James's Place Share of Search**: 0.74%

## Which is more popular in search, Fidelity or St James's Place?

- In August 2026, Fidelity had more branded searches than St James's Place among financial advisers worldwide. Fidelity was estimated to have 673K branded searches compared to St James's Place’s 60.5K, and held an 8.2% Share of Search versus St James's Place’s 0.74%.
- Fidelity was ahead of St James's Place in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Fidelity’s estimated Share of Search among financial advisers worldwide moved from 7.3% to 8.2%, and its estimated monthly branded searches held steady at 673K.
- Across the 11 months ending August 2026, St James's Place’s estimated Share of Search among financial advisers worldwide moved from 0.98% to 0.74%, and its estimated monthly branded searches moved from 90.5K to 60.5K.

## How did search popularity change for financial advisers worldwide in August 2026?

- Estimated monthly branded searches for St James's Place worldwide fell 33.1% over 11 measured months, from 90.5K to 60.5K in August 2026.

## Month by month

| Month | Fidelity estimated searches | Fidelity Share of Search | Fidelity rank | St James's Place estimated searches | St James's Place Share of Search | St James's Place rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 673K | 7.3% | 4 | 90.5K | 0.98% | 6 |
| Nov 2025 | 673K | 8.6% | 4 | 74K | 0.94% | 6 |
| Dec 2025 | 673K | 8% | 4 | 60.5K | 0.72% | 6 |
| Jan 2026 | 823K | 8.1% | 4 | 74K | 0.73% | 6 |
| Feb 2026 | 673K | 7.3% | 4 | 74K | 0.8% | 6 |
| Mar 2026 | 673K | 7.3% | 4 | 74K | 0.8% | 6 |
| Apr 2026 | 823K | 8.2% | 4 | 60.5K | 0.61% | 6 |
| May 2026 | 673K | 7.4% | 4 | 60.5K | 0.66% | 6 |
| Jun 2026 | 673K | 7.3% | 4 | 60.5K | 0.66% | 6 |
| Jul 2026 | 673K | 8.7% | 4 | 90.5K | 1.2% | 6 |
| Aug 2026 | 673K | 8.2% | 4 | 60.5K | 0.74% | 6 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Fidelity’s and St James's Place’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Fidelity**: Measured on the search term “fidelity investments”.
- **St James's Place**: Measured on the search term “st james place”.

- [Fidelity profile](/demand/global-en/brands/fidelity-investments)
- [St James's Place profile](/demand/global-en/brands/st-james-s-place)
- [All financial advisers worldwide](/demand/global-en/categories/financial-advisers): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Fidelity or St James's Place?

In August 2026, Fidelity had more branded searches than St James's Place among financial advisers worldwide. Fidelity was estimated to have 673K branded searches compared to St James's Place’s 60.5K, and held an 8.2% Share of Search versus St James's Place’s 0.74%.

## Cite this page

Brandwave. "Fidelity vs St James's Place: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/fidelity-investments-vs-st-james-s-place

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/fidelity-investments-vs-st-james-s-place. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.