---
title: "Fidelity vs Robinhood: Which is more popular by branded search?"
description: "Which is more popular in search, Fidelity or Robinhood? Compare estimated monthly branded-search demand and Share of Search inside the Stock brokers set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/fidelity-investments-vs-robinhood"
publisher: "Brandwave"
---

# Fidelity vs Robinhood: Which is more popular by branded search?

Which is more popular in search, Fidelity or Robinhood? Compare estimated monthly branded-search demand and Share of Search inside the Stock brokers set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Fidelity and Robinhood
- **Competitive set**: Stock brokers
- **Market**: Global
- **Month measured**: Aug 2026
- **Fidelity Share of Search**: 7.8%
- **Robinhood Share of Search**: 24%

## Which is more popular in search, Fidelity or Robinhood?

- In August 2026, Robinhood had more branded searches than Fidelity among stock brokers worldwide. Robinhood was estimated to have 2.1M branded searches compared to Fidelity’s 673K, and held a 24% Share of Search versus Fidelity’s 7.8%.
- Robinhood was ahead of Fidelity in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Fidelity’s estimated Share of Search among stock brokers worldwide moved from 6.8% to 7.8%, and its estimated monthly branded searches held steady at 673K.
- Across the 11 months ending August 2026, Robinhood’s estimated Share of Search among stock brokers worldwide moved from 24.6% to 24%, and its estimated monthly branded searches moved from 2.4M to 2.1M.

## How did search popularity change for stock brokers worldwide in August 2026?

- In August 2026, Robinhood gained estimated Share of Search among stock brokers worldwide, from 22.1% to 24%.
- In August 2026, Fidelity lost estimated Share of Search among stock brokers worldwide, from 8.5% to 7.8%.

## Month by month

| Month | Fidelity estimated searches | Fidelity Share of Search | Fidelity rank | Robinhood estimated searches | Robinhood Share of Search | Robinhood rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 673K | 6.8% | 5 | 2.4M | 24.6% | 2 |
| Nov 2025 | 673K | 7.8% | 4 | 2.4M | 27.9% | 2 |
| Dec 2025 | 673K | 8.2% | 4 | 2M | 24.2% | 2 |
| Jan 2026 | 823K | 8.6% | 4 | 2M | 21.2% | 2 |
| Feb 2026 | 673K | 7.3% | 4 | 2M | 21.7% | 2 |
| Mar 2026 | 673K | 7.2% | 4 | 2.1M | 22% | 2 |
| Apr 2026 | 823K | 8.7% | 4 | 2M | 21.5% | 2 |
| May 2026 | 673K | 7.3% | 5 | 1.8M | 19.2% | 3 |
| Jun 2026 | 673K | 7.2% | 4 | 2.1M | 22.6% | 2 |
| Jul 2026 | 673K | 8.5% | 4 | 1.8M | 22.1% | 2 |
| Aug 2026 | 673K | 7.8% | 4 | 2.1M | 24% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Fidelity’s and Robinhood’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Fidelity**: Measured on the search term “fidelity investments”.
- **Robinhood**: Measured on the search terms “brokerage account robinhood”, “robinhood”, “robinhood account”, “robinhood app”, “robinhood apps”, “robinhood bank”, “robinhood brokerage account”, “robinhood crypto”, “robinhood cryptocurrency”, “robinhood financial”, “robinhood gold”, “robinhood gold card”, “robinhood investing”, “robinhood investment app”, “robinhood retirement”, “robinhood trading”, “robinhood trading app” and “robinhood.com”, summed into one figure.

- [Fidelity profile](/demand/global-en/brands/fidelity-investments)
- [Robinhood profile](/demand/global-en/brands/robinhood)
- [All stock brokers worldwide](/demand/global-en/categories/stock-brokers): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Fidelity or Robinhood?

In August 2026, Robinhood had more branded searches than Fidelity among stock brokers worldwide. Robinhood was estimated to have 2.1M branded searches compared to Fidelity’s 673K, and held a 24% Share of Search versus Fidelity’s 7.8%.

## Cite this page

Brandwave. "Fidelity vs Robinhood: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/fidelity-investments-vs-robinhood

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/fidelity-investments-vs-robinhood. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.