---
title: "Fidelity vs Public: Which is searched more?"
description: "Is Fidelity or Public more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Retail investing and trading apps set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/fidelity-investments-vs-public"
publisher: "Brandwave"
---

# Fidelity vs Public: Which is searched more?

Is Fidelity or Public more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Retail investing and trading apps set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Fidelity and Public
- **Competitive set**: Retail investing and trading apps
- **Market**: Global
- **Month measured**: Sep 2026
- **Fidelity Share of Search**: 6.3%
- **Public Share of Search**: 0.05%

## Is Fidelity or Public more popular in search?

- In September 2026, Fidelity had more branded searches than Public among retail investing and trading apps worldwide. Fidelity had about 565,000 branded searches, while Public had 4,600. Fidelity made up 6.3% of all retail investing and trading app searches we track, and Public accounted for 0.05%.
- Fidelity was ahead of Public in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Fidelity’s share of searches among retail investing and trading apps worldwide moved from 6% to 6.3%, and its estimated monthly branded searches moved from 691K to 565K.
- Across the 12 months ending September 2026, Public’s share of searches among retail investing and trading apps worldwide held steady at 0.05%, and its estimated monthly branded searches moved from 5.7K to 4.6K.

## How did search popularity change for retail investing and trading apps worldwide in September 2026?

- In September 2026, Fidelity lost share of searches among retail investing and trading apps worldwide, from 7.3% to 6.3%.
- Estimated monthly branded searches for Public worldwide fell 19.3% over 12 measured months, from 5.7K to 4.6K in September 2026.

## Month by month

| Month | Fidelity estimated searches | Fidelity Share of Search | Fidelity rank | Public estimated searches | Public Share of Search | Public rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 691K | 6% | 6 | 5.7K | 0.05% | 11 |
| Nov 2025 | 691K | 7% | 5 | 4.6K | 0.05% | 11 |
| Dec 2025 | 695K | 7.3% | 4 | 5.4K | 0.06% | 11 |
| Jan 2026 | 864K | 7.5% | 4 | 5.7K | 0.05% | 11 |
| Feb 2026 | 706K | 6.5% | 5 | 5.7K | 0.05% | 11 |
| Mar 2026 | 706K | 6% | 5 | 6K | 0.05% | 11 |
| Apr 2026 | 856K | 7.4% | 5 | 7.3K | 0.06% | 11 |
| May 2026 | 706K | 6.7% | 5 | 6K | 0.06% | 11 |
| Jun 2026 | 714K | 6.4% | 4 | 6K | 0.05% | 11 |
| Jul 2026 | 714K | 7.6% | 4 | 4.9K | 0.05% | 11 |
| Aug 2026 | 700K | 7.3% | 4 | 4.9K | 0.05% | 11 |
| Sep 2026 | 565K | 6.3% | 5 | 4.6K | 0.05% | 11 |

## How each brand is measured

Brandwave collects information about searches that people make online using Fidelity’s and Public’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Fidelity**: Measured on the search term “fidelity app”.
- **Public**: Measured on the search terms “public investing” and “public investing app”, summed into one figure.

- [Fidelity profile](/demand/global-en/brands/fidelity-investments)
- [Public profile](/demand/global-en/brands/public)
- [All retail investing and trading apps worldwide](/demand/global-en/categories/retail-investing-apps): The set both shares are measured inside, 11 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Fidelity or Public more popular in search?

In September 2026, Fidelity had more branded searches than Public among retail investing and trading apps worldwide. Fidelity had about 565,000 branded searches, while Public had 4,600. Fidelity made up 6.3% of all retail investing and trading app searches we track, and Public accounted for 0.05%.

## Cite this page

Brandwave. "Fidelity vs Public: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/fidelity-investments-vs-public

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/fidelity-investments-vs-public. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.