---
title: "Fi vs Tile: Which is searched more?"
description: "Which is more popular in search, Fi or Tile? Compare estimated monthly branded-search demand and Share of Search inside the Cat tracker brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/fi-dog-collar-vs-tile-tracker"
publisher: "Brandwave"
---

# Fi vs Tile: Which is searched more?

Which is more popular in search, Fi or Tile? Compare estimated monthly branded-search demand and Share of Search inside the Cat tracker brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Fi and Tile
- **Competitive set**: Cat tracker brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Fi Share of Search**: 10.4%
- **Tile Share of Search**: 26.9%

## Which is more popular in search, Fi or Tile?

- In September 2026, Tile had more branded searches than Fi among cat tracker brands worldwide. Tile was estimated to have 74K branded searches compared to Fi’s 28.7K, and held a 26.9% Share of Search versus Fi’s 10.4%.
- Tile was ahead of Fi in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Fi’s estimated Share of Search among cat tracker brands worldwide moved from 14% to 10.4%, and its estimated monthly branded searches moved from 35.3K to 28.7K.
- Across the 12 months ending September 2026, Tile’s estimated Share of Search among cat tracker brands worldwide moved from 29.4% to 26.9%, and its estimated monthly branded searches held steady at 74K.

## How did search popularity change for cat tracker brands worldwide in September 2026?

- In September 2026, Tile gained estimated Share of Search among cat tracker brands worldwide, from 26.2% to 26.9%.
- In September 2026, Fi lost estimated Share of Search among cat tracker brands worldwide, from 12.4% to 10.4%.

## Month by month

| Month | Fi estimated searches | Fi Share of Search | Fi rank | Tile estimated searches | Tile Share of Search | Tile rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 35.3K | 14% | 3 | 74K | 29.4% | 2 |
| Nov 2025 | 42.9K | 14.8% | 3 | 74K | 25.5% | 2 |
| Dec 2025 | 52.2K | 18% | 3 | 90.5K | 31.2% | 2 |
| Jan 2026 | 46.5K | 15.6% | 3 | 74K | 24.8% | 2 |
| Feb 2026 | 38K | 15.4% | 3 | 60.5K | 24.5% | 2 |
| Mar 2026 | 42.8K | 15.1% | 3 | 60.5K | 21.4% | 2 |
| Apr 2026 | 37.9K | 12.2% | 3 | 60.5K | 19.4% | 2 |
| May 2026 | 41K | 14.8% | 3 | 60.5K | 21.8% | 2 |
| Jun 2026 | 50K | 15.4% | 3 | 60.5K | 18.6% | 2 |
| Jul 2026 | 42.8K | 13.6% | 3 | 60.5K | 19.2% | 2 |
| Aug 2026 | 35K | 12.4% | 3 | 74K | 26.2% | 2 |
| Sep 2026 | 28.7K | 10.4% | 3 | 74K | 26.9% | 2 |

## How each brand is measured

Brandwave collects information about searches that people make online using Fi’s and Tile’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Fi**: Measured on the search terms “fi collar”, “fi dog collar” and “tryfi”, summed into one figure.
- **Tile**: Measured on the search term “tile tracker”.

- [Fi profile](/demand/global-en/brands/fi-dog-collar)
- [Tile profile](/demand/global-en/brands/tile-tracker)
- [All cat tracker brands worldwide](/demand/global-en/categories/cat-tracker-brands): The set both shares are measured inside, 3 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Fi or Tile?

In September 2026, Tile had more branded searches than Fi among cat tracker brands worldwide. Tile was estimated to have 74K branded searches compared to Fi’s 28.7K, and held a 26.9% Share of Search versus Fi’s 10.4%.

## Cite this page

Brandwave. "Fi vs Tile: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/fi-dog-collar-vs-tile-tracker

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/fi-dog-collar-vs-tile-tracker. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.