--- title: "Fi vs Tabcat: Which is searched more?" description: "Is Fi or Tabcat more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cat tracker brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/fi-dog-collar-vs-tabcat" publisher: "Brandwave" --- # Fi vs Tabcat: Which is searched more? Is Fi or Tabcat more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cat tracker brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Fi and Tabcat - **Competitive set**: Cat tracker brands - **Market**: Global - **Month measured**: Sep 2026 - **Fi Share of Search**: 18.2% - **Tabcat Share of Search**: 3.6% ## Is Fi or Tabcat more popular in search? - In September 2026, Fi had more branded searches than Tabcat among cat tracker brands worldwide. Fi had about 18,100 branded searches, while Tabcat had 3,600. Fi made up 18.2% of all cat tracker brand searches we track, and Tabcat accounted for 3.6%. - Fi was ahead of Tabcat in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Fi’s share of searches among cat tracker brands worldwide moved from 21.5% to 18.2%, and its estimated monthly branded searches moved from 22.2K to 18.1K. - Across the 12 months ending September 2026, Tabcat’s share of searches among cat tracker brands worldwide moved from 3.5% to 3.6%, and its estimated monthly branded searches held steady at 3.6K. ## Top cat tracker brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Tabcat appeared in all five answers. Fi did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Tractive | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Tabcat | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Tile | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Fi | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about cat tracker brands - Asked ChatGPT "Which cat tracker brand should I buy?": 1. Tractive, 2. Tabcat - Asked ChatGPT "What are the best cat tracker brands?": 1. Tractive, 2. Tabcat - Asked ChatGPT "What's the best cat tracker brand for outdoor safety?": 1. Tractive, 2. Tabcat - Searched Google, AI Overview "best cat tracker": 1. Tractive, 2. Tabcat - Searched Google, AI Overview "cat gps tracker": 1. Tabcat, 2. Tractive Not named in any answer: Tile and Fi. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for cat tracker brands worldwide in September 2026? - In September 2026, Fi lost share of searches among cat tracker brands worldwide, from 21.3% to 18.2%. - In September 2026, Tabcat rose from 4th to 3rd among cat tracker brands worldwide. ## Month by month | Month | Fi estimated searches | Fi Share of Search | Fi rank | Tabcat estimated searches | Tabcat Share of Search | Tabcat rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 22.2K | 21.5% | 2 | 3.6K | 3.5% | 3 | | Nov 2025 | 27.1K | 25% | 2 | 2.9K | 2.7% | 4 | | Dec 2025 | 33.1K | 24.9% | 2 | 2.9K | 2.2% | 4 | | Jan 2026 | 27.1K | 24.5% | 2 | 2.9K | 2.6% | 4 | | Feb 2026 | 22.2K | 24.1% | 2 | 2.9K | 3.1% | 4 | | Mar 2026 | 27.1K | 27.3% | 2 | 3.6K | 3.6% | 4 | | Apr 2026 | 22.2K | 23.9% | 2 | 3.6K | 3.9% | 4 | | May 2026 | 22.2K | 24% | 2 | 4.4K | 4.8% | 4 | | Jun 2026 | 27.1K | 28.1% | 2 | 3.6K | 3.7% | 4 | | Jul 2026 | 27.1K | 28.1% | 2 | 3.6K | 3.7% | 4 | | Aug 2026 | 22.2K | 21.3% | 2 | 3.6K | 3.5% | 4 | | Sep 2026 | 18.1K | 18.2% | 2 | 3.6K | 3.6% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Fi’s and Tabcat’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Fi**: Measured on the search term “fi collar”. - **Tabcat**: Measured on the search term “tabcat”. - [Fi profile](/demand/global-en/brands/fi-dog-collar) - [Tabcat profile](/demand/global-en/brands/tabcat) - [All cat tracker brands worldwide](/demand/global-en/categories/cat-tracker-brands): The set both shares are measured inside, 4 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Fi or Tabcat more popular in search? In September 2026, Fi had more branded searches than Tabcat among cat tracker brands worldwide. Fi had about 18,100 branded searches, while Tabcat had 3,600. Fi made up 18.2% of all cat tracker brand searches we track, and Tabcat accounted for 3.6%. ## Cite this page Brandwave. "Fi vs Tabcat: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/fi-dog-collar-vs-tabcat This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/fi-dog-collar-vs-tabcat. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.