--- title: "Fi vs SpotOn: Which is more popular?" description: "Is Fi or SpotOn more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pet GPS tracker brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/fi-dog-collar-vs-spoton-fence" publisher: "Brandwave" --- # Fi vs SpotOn: Which is more popular? Is Fi or SpotOn more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pet GPS tracker brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Fi and SpotOn - **Competitive set**: Pet GPS tracker brands - **Market**: Global - **Month measured**: Oct 2026 - **Fi Share of Search**: 6.5% - **SpotOn Share of Search**: 2.4% ## Is Fi or SpotOn more popular in search? - In October 2026, Fi had more branded searches than SpotOn among pet GPS tracker brands worldwide. Fi had about 28,600 branded searches, while SpotOn had 10,500. Fi made up 6.5% of all pet GPS tracker brand searches we track, and SpotOn accounted for 2.4%. - Fi was ahead of SpotOn in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Fi’s share of searches among pet GPS tracker brands worldwide moved from 7.3% to 6.5%, and its estimated monthly branded searches moved from 42.9K to 28.6K. - Across the 12 months ending October 2026, SpotOn’s share of searches among pet GPS tracker brands worldwide moved from 1.2% to 2.4%, and its estimated monthly branded searches moved from 7.3K to 10.5K. ## Top pet GPS tracker brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Fi was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. SpotOn did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Tractive | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Fi | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Garmin | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Pawfit | 4th | 0 of 3 | 2 of 2 | 2 of 5 | | Apple AirTag | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Halo Collar | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | SpotOn | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | TrackiPet | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about pet GPS tracker brands - Asked ChatGPT "Which pet GPS tracker brand should I buy?": 1. Tractive, 2. Fi, 3. Garmin, 4. Apple AirTag - Asked ChatGPT "What are the best pet GPS tracker brands?": 1. Tractive, 2. Fi, 3. Garmin, 4. Apple AirTag - Asked ChatGPT "What's the best pet GPS tracker brand for keeping track of pets?": 1. Tractive, 2. Fi, 3. Garmin - Searched Google, AI Overview "gps tracker for dogs": 1. Tractive, 2. Fi, 3. Halo Collar, 4. Pawfit - Searched Google, AI Overview "gps tracker for cats": 1. Tractive, 2. Pawfit, 3. Apple AirTag Not named in any answer: SpotOn and TrackiPet. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for pet GPS tracker brands worldwide in October 2026? - In October 2026, SpotOn gained share of searches among pet GPS tracker brands worldwide, from 1.8% to 2.4%. - Estimated monthly branded searches for Fi worldwide fell 33.4% over 12 measured months, from 42.9K to 28.6K in October 2026. ## How has branded search for Fi and SpotOn changed worldwide over the last 12 months? | Month | Fi estimated searches | Fi Share of Search | Fi rank | SpotOn estimated searches | SpotOn Share of Search | SpotOn rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 42.9K | 7.3% | 2 | 7.3K | 1.2% | 6 | | Dec 2025 | 52.2K | 8.8% | 2 | 6K | 1% | 7 | | Jan 2026 | 46.5K | 6.7% | 2 | 7.6K | 1.1% | 6 | | Feb 2026 | 38K | 8.7% | 3 | 7.3K | 1.7% | 6 | | Mar 2026 | 42.8K | 8% | 3 | 10.8K | 2% | 6 | | Apr 2026 | 37.9K | 8.2% | 3 | 13.1K | 2.9% | 6 | | May 2026 | 41K | 6.7% | 3 | 13.1K | 2.2% | 6 | | Jun 2026 | 50K | 8.1% | 3 | 10.8K | 1.7% | 6 | | Jul 2026 | 42.8K | 7.2% | 3 | 9K | 1.5% | 6 | | Aug 2026 | 35K | 6% | 3 | 8.8K | 1.5% | 6 | | Sep 2026 | 28.7K | 6.9% | 3 | 7.3K | 1.8% | 6 | | Oct 2026 | 28.6K | 6.5% | 3 | 10.5K | 2.4% | 6 | ## How are Fi’s and SpotOn’s branded searches counted? Brandwave collects information about searches that people make online using Fi’s and SpotOn’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Fi**: Measured on the search terms “fi collar”, “fi dog collar” and “tryfi”, summed into one figure. - **SpotOn**: Measured on the search terms “spoton collar” and “spoton fence”, summed into one figure. - [Fi profile](/demand/global-en/brands/fi-dog-collar) - [SpotOn profile](/demand/global-en/brands/spoton-fence) - [All pet GPS tracker brands worldwide](/demand/global-en/categories/pet-gps-trackers): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Fi or SpotOn more popular in search? In October 2026, Fi had more branded searches than SpotOn among pet GPS tracker brands worldwide. Fi had about 28,600 branded searches, while SpotOn had 10,500. Fi made up 6.5% of all pet GPS tracker brand searches we track, and SpotOn accounted for 2.4%. ## Cite this page Brandwave. "Fi vs SpotOn: Which is more popular?". https://gobrandwave.com/demand/global-en/compare/fi-dog-collar-vs-spoton-fence This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/fi-dog-collar-vs-spoton-fence. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.