---
title: "Fever-Tree vs Liber & Co.: Which is more popular?"
description: "Is Fever-Tree or Liber & Co. more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Drink mixers set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/fever-tree-vs-liber-and-co"
publisher: "Brandwave"
---

# Fever-Tree vs Liber & Co.: Which is more popular?

Is Fever-Tree or Liber & Co. more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Drink mixers set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Fever-Tree and Liber & Co.
- **Competitive set**: Drink mixers
- **Market**: Global
- **Month measured**: Oct 2026
- **Fever-Tree Share of Search**: 45.2%
- **Liber & Co. Share of Search**: 1.8%

## Is Fever-Tree or Liber & Co. more popular in search?

- In October 2026, Fever-Tree had more branded searches than Liber & Co. among drink mixers worldwide. Fever-Tree had about 60,500 branded searches, while Liber & Co. had 2,400. Fever-Tree made up 45.2% of all drink mixer searches we track, and Liber & Co. accounted for 1.8%.
- Fever-Tree was ahead of Liber & Co. in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Fever-Tree’s share of searches among drink mixers worldwide moved from 48.2% to 45.2%, and its estimated monthly branded searches held steady at 60.5K.
- Across the 12 months ending October 2026, Liber & Co.’s share of searches among drink mixers worldwide moved from 2.3% to 1.8%, and its estimated monthly branded searches moved from 2.9K to 2.4K.

## Top drink mixers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Fever-Tree appeared in all five answers. Liber & Co. was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Fever-Tree was listed before Liber & Co. in every answer.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Fever-Tree | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Q Mixers | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| Liber & Co. | 3rd | 3 of 3 | 0 of 2 | 3 of 5 |
| Bundaberg | 4th | 0 of 3 | 1 of 2 | 1 of 5 |
| Fentimans | 5th | 0 of 3 | 1 of 2 | 1 of 5 |
| Belvoir | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about drink mixers

- Asked ChatGPT "Which drink mixer brand should I buy?": 1. Fever-Tree, 2. Q Mixers, 3. Liber & Co.
- Asked ChatGPT "What are the best drink mixer brands?": 1. Fever-Tree, 2. Liber & Co., 3. Q Mixers
- Asked ChatGPT "What's the best drink mixer brand for home cocktails?": 1. Fever-Tree, 2. Q Mixers, 3. Liber & Co.
- Searched Google, AI Overview "best drink mixers": 1. Fever-Tree, 2. Q Mixers
- Searched Google, AI Overview "ginger beer brands": 1. Fever-Tree, 2. Bundaberg, 3. Q Mixers, 4. Fentimans

Not named in any answer: Belvoir.

Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026.

## How did search popularity change for drink mixers worldwide in October 2026?

- In October 2026, Fever-Tree lost share of searches among drink mixers worldwide, from 53.4% to 45.2%.
- Estimated monthly branded searches for Liber & Co. worldwide fell 17.2% over 12 measured months, from 2.9K to 2.4K in October 2026.

## How has branded search for Fever-Tree and Liber & Co. changed worldwide over the last 12 months?

| Month | Fever-Tree estimated searches | Fever-Tree Share of Search | Fever-Tree rank | Liber & Co. estimated searches | Liber & Co. Share of Search | Liber & Co. rank |
| --- | --- | --- | --- | --- | --- | --- |
| Nov 2025 | 60.5K | 48.2% | 1 | 2.9K | 2.3% | 4 |
| Dec 2025 | 90.5K | 49.9% | 1 | 3.6K | 2% | 4 |
| Jan 2026 | 60.5K | 48.1% | 1 | 2.9K | 2.3% | 4 |
| Feb 2026 | 60.5K | 48.7% | 1 | 2.4K | 1.9% | 5 |
| Mar 2026 | 60.5K | 44.6% | 1 | 2.9K | 2.1% | 4 |
| Apr 2026 | 74K | 52.8% | 1 | 2.9K | 2.1% | 4 |
| May 2026 | 74K | 51.4% | 1 | 3.6K | 2.5% | 4 |
| Jun 2026 | 74K | 52.3% | 1 | 2.9K | 2.1% | 5 |
| Jul 2026 | 90.5K | 52.5% | 1 | 3.6K | 2.1% | 5 |
| Aug 2026 | 90.5K | 56.6% | 1 | 2.9K | 1.8% | 5 |
| Sep 2026 | 74K | 53.4% | 1 | 2.4K | 1.7% | 5 |
| Oct 2026 | 60.5K | 45.2% | 1 | 2.4K | 1.8% | 5 |

## How are Fever-Tree’s and Liber & Co.’s branded searches counted?

Brandwave collects information about searches that people make online using Fever-Tree’s and Liber & Co.’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Fever-Tree**: Measured on the search term “fever tree”.
- **Liber & Co.**: Measured on the search term “liber and co”.

- [Fever-Tree profile](/demand/global-en/brands/fever-tree)
- [Liber & Co. profile](/demand/global-en/brands/liber-and-co)
- [All drink mixers worldwide](/demand/global-en/categories/drink-mixers): The set both shares are measured inside, 6 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Fever-Tree or Liber & Co. more popular in search?

In October 2026, Fever-Tree had more branded searches than Liber & Co. among drink mixers worldwide. Fever-Tree had about 60,500 branded searches, while Liber & Co. had 2,400. Fever-Tree made up 45.2% of all drink mixer searches we track, and Liber & Co. accounted for 1.8%.

## Cite this page

Brandwave. "Fever-Tree vs Liber & Co.: Which is more popular?". https://gobrandwave.com/demand/global-en/compare/fever-tree-vs-liber-and-co

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/fever-tree-vs-liber-and-co. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
