---
title: "Fetch vs Rover: Which is more popular by branded search?"
description: "Which is more popular in search, Fetch or Rover? Compare estimated monthly branded-search demand and Share of Search inside the Pet boarding services set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/fetch-pet-insurance-vs-rover-pet-care"
publisher: "Brandwave"
---

# Fetch vs Rover: Which is more popular by branded search?

Which is more popular in search, Fetch or Rover? Compare estimated monthly branded-search demand and Share of Search inside the Pet boarding services set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Fetch and Rover
- **Competitive set**: Pet boarding services
- **Market**: Global
- **Month measured**: Aug 2026
- **Fetch Share of Search**: 1.1%
- **Rover Share of Search**: 0.24%

## Which is more popular in search, Fetch or Rover?

- In August 2026, Fetch had more branded searches than Rover among pet boarding services worldwide. Fetch was estimated to have 82.7K branded searches compared to Rover’s 19.1K, and held a 1.1% Share of Search versus Rover’s 0.24%.
- Fetch was ahead of Rover in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Fetch’s estimated Share of Search among pet boarding services worldwide moved from 0.88% to 1.1%, and its estimated monthly branded searches moved from 68.7K to 82.7K.
- Across the 11 months ending August 2026, Rover’s estimated Share of Search among pet boarding services worldwide moved from 0.2% to 0.24%, and its estimated monthly branded searches moved from 15.7K to 19.1K.

## How did search popularity change for pet boarding services worldwide in August 2026?

- Estimated monthly branded searches for Rover worldwide rose 21.8% over 11 measured months, from 15.7K to 19.1K in August 2026.
- Estimated monthly branded searches for Fetch worldwide rose 20.4% over 11 measured months, from 68.7K to 82.7K in August 2026.

## Month by month

| Month | Fetch estimated searches | Fetch Share of Search | Fetch rank | Rover estimated searches | Rover Share of Search | Rover rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 68.7K | 0.88% | 4 | 15.7K | 0.2% | 5 |
| Nov 2025 | 66.9K | 0.86% | 4 | 12.8K | 0.16% | 5 |
| Dec 2025 | 69.1K | 0.88% | 4 | 15.5K | 0.2% | 5 |
| Jan 2026 | 83.1K | 1.1% | 3 | 19K | 0.24% | 5 |
| Feb 2026 | 67.9K | 1.1% | 4 | 13K | 0.2% | 5 |
| Mar 2026 | 118K | 1.5% | 3 | 15.7K | 0.2% | 5 |
| Apr 2026 | 98.5K | 1.3% | 3 | 19.1K | 0.24% | 5 |
| May 2026 | 67.9K | 0.87% | 4 | 19.1K | 0.24% | 5 |
| Jun 2026 | 82.1K | 1.3% | 4 | 16.1K | 0.25% | 5 |
| Jul 2026 | 82.4K | 1.1% | 3 | 15.8K | 0.2% | 5 |
| Aug 2026 | 82.7K | 1.1% | 3 | 19.1K | 0.24% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Fetch’s and Rover’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Fetch**: Measured on the search terms “dog insurance fetch”, “fetch cat insurance”, “fetch dog insurance”, “fetch insurance”, “fetch pet insurance”, “fetchpet com” and “pet insurance fetch”, summed into one figure.
- **Rover**: Measured on the search terms “rover dog walking” and “rover pet care”, summed into one figure.

- [Fetch profile](/demand/global-en/brands/fetch-pet-insurance)
- [Rover profile](/demand/global-en/brands/rover-pet-care)
- [All pet boarding services worldwide](/demand/global-en/categories/pet-boarding-services): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Fetch or Rover?

In August 2026, Fetch had more branded searches than Rover among pet boarding services worldwide. Fetch was estimated to have 82.7K branded searches compared to Rover’s 19.1K, and held a 1.1% Share of Search versus Rover’s 0.24%.

## Cite this page

Brandwave. "Fetch vs Rover: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/fetch-pet-insurance-vs-rover-pet-care

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/fetch-pet-insurance-vs-rover-pet-care. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.