--- title: "Fetch vs Pets Best: Which is more popular by branded search?" description: "Which is more popular in search, Fetch or Pets Best? Compare estimated monthly branded-search demand and Share of Search inside the Pet insurance providers set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/fetch-pet-insurance-vs-pets-best" publisher: "Brandwave" --- # Fetch vs Pets Best: Which is more popular by branded search? Which is more popular in search, Fetch or Pets Best? Compare estimated monthly branded-search demand and Share of Search inside the Pet insurance providers set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Fetch and Pets Best - **Competitive set**: Pet insurance providers - **Market**: Global - **Month measured**: Aug 2026 - **Fetch Share of Search**: 14.1% - **Pets Best Share of Search**: 17.7% ## Which is more popular in search, Fetch or Pets Best? - In August 2026, Pets Best had more branded searches than Fetch among pet insurance providers worldwide. Pets Best was estimated to have 104K branded searches compared to Fetch’s 82.7K, and held a 17.7% Share of Search versus Fetch’s 14.1%. - The lead changed hands 2 times in the 11 months ending August 2026: Fetch took it in March 2026, Pets Best took it in April 2026. - Across the 11 months ending August 2026, Fetch’s estimated Share of Search among pet insurance providers worldwide moved from 10.8% to 14.1%, and its estimated monthly branded searches moved from 68.7K to 82.7K. - Across the 11 months ending August 2026, Pets Best’s estimated Share of Search among pet insurance providers worldwide moved from 20.9% to 17.7%, and its estimated monthly branded searches moved from 132K to 104K. ## How did search popularity change for pet insurance providers worldwide in August 2026? - In August 2026, Embrace overtook Pets Best to rank 2nd among pet insurance providers worldwide, at 20.7%. - In August 2026, Fetch overtook Spot to rank 4th among pet insurance providers worldwide, at 14.1%. - In August 2026, Pets Best lost estimated Share of Search among pet insurance providers worldwide, from 19.9% to 17.7%. ## Month by month | Month | Fetch estimated searches | Fetch Share of Search | Fetch rank | Pets Best estimated searches | Pets Best Share of Search | Pets Best rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 68.7K | 10.8% | 5 | 132K | 20.9% | 3 | | Nov 2025 | 66.9K | 11.1% | 5 | 142K | 23.7% | 2 | | Dec 2025 | 69.1K | 12% | 5 | 110K | 19.2% | 3 | | Jan 2026 | 83.1K | 12.3% | 5 | 130K | 19.3% | 3 | | Feb 2026 | 67.9K | 12% | 5 | 103K | 18.3% | 3 | | Mar 2026 | 118K | 16.5% | 3 | 111K | 15.6% | 4 | | Apr 2026 | 98.5K | 14.3% | 4 | 117K | 16.9% | 3 | | May 2026 | 67.9K | 10.2% | 5 | 120K | 17.9% | 3 | | Jun 2026 | 82.1K | 13.8% | 4 | 124K | 20.7% | 2 | | Jul 2026 | 82.4K | 13.3% | 5 | 123K | 19.9% | 2 | | Aug 2026 | 82.7K | 14.1% | 4 | 104K | 17.7% | 3 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Fetch’s and Pets Best’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Fetch**: Measured on the search terms “dog insurance fetch”, “fetch cat insurance”, “fetch dog insurance”, “fetch insurance”, “fetch pet insurance”, “fetchpet com” and “pet insurance fetch”, summed into one figure. - **Pets Best**: Measured on the search terms “insurance pets best”, “pet insurance pets best”, “pets best”, “pets best cat insurance”, “pets best dog insurance”, “petsbest” and “petsbest com”, summed into one figure. - [Fetch profile](/demand/global-en/brands/fetch-pet-insurance) - [Pets Best profile](/demand/global-en/brands/pets-best) - [All pet insurance providers worldwide](/demand/global-en/categories/pet-insurance-providers): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Fetch or Pets Best? In August 2026, Pets Best had more branded searches than Fetch among pet insurance providers worldwide. Pets Best was estimated to have 104K branded searches compared to Fetch’s 82.7K, and held a 17.7% Share of Search versus Fetch’s 14.1%. ## Cite this page Brandwave. "Fetch vs Pets Best: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/fetch-pet-insurance-vs-pets-best This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/fetch-pet-insurance-vs-pets-best. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.