---
title: "Fetch vs Lemonade: Which is searched more?"
description: "Which is more popular in search, Fetch or Lemonade? Compare estimated monthly branded-search demand and Share of Search inside the Pet insurance brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/fetch-pet-insurance-vs-lemonade"
publisher: "Brandwave"
---

# Fetch vs Lemonade: Which is searched more?

Which is more popular in search, Fetch or Lemonade? Compare estimated monthly branded-search demand and Share of Search inside the Pet insurance brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Fetch and Lemonade
- **Competitive set**: Pet insurance brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Fetch Share of Search**: 10.7%
- **Lemonade Share of Search**: 17.5%

## Which is more popular in search, Fetch or Lemonade?

- In August 2026, Lemonade had more branded searches than Fetch among pet insurance brands worldwide. Lemonade was estimated to have 135K branded searches compared to Fetch’s 82.7K, and held a 17.5% Share of Search versus Fetch’s 10.7%.
- Lemonade was ahead of Fetch in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Fetch’s estimated Share of Search among pet insurance brands worldwide moved from 8.2% to 10.7%, and its estimated monthly branded searches moved from 68.7K to 82.7K.
- Across the 11 months ending August 2026, Lemonade’s estimated Share of Search among pet insurance brands worldwide moved from 16.1% to 17.5%, and its estimated monthly branded searches held steady at 135K.

## How did search popularity change for pet insurance brands worldwide in August 2026?

- In August 2026, Lemonade lost estimated Share of Search among pet insurance brands worldwide, from 18.4% to 17.5%.
- Estimated monthly branded searches for Fetch worldwide rose 20.4% over 11 measured months, from 68.7K to 82.7K in August 2026.

## Month by month

| Month | Fetch estimated searches | Fetch Share of Search | Fetch rank | Lemonade estimated searches | Lemonade Share of Search | Lemonade rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 68.7K | 8.2% | 5 | 135K | 16.1% | 4 |
| Nov 2025 | 66.9K | 9.2% | 5 | 110K | 15.1% | 4 |
| Dec 2025 | 69.1K | 9.4% | 5 | 110K | 15% | 4 |
| Jan 2026 | 83.1K | 10% | 5 | 135K | 16.2% | 4 |
| Feb 2026 | 67.9K | 9.3% | 5 | 110K | 15% | 4 |
| Mar 2026 | 118K | 13.2% | 5 | 135K | 15.1% | 4 |
| Apr 2026 | 98.5K | 12% | 5 | 110K | 13.5% | 4 |
| May 2026 | 67.9K | 8.4% | 5 | 135K | 16.7% | 4 |
| Jun 2026 | 82.1K | 11.2% | 5 | 135K | 18.4% | 3 |
| Jul 2026 | 82.4K | 11.2% | 5 | 135K | 18.4% | 3 |
| Aug 2026 | 82.7K | 10.7% | 5 | 135K | 17.5% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Fetch’s and Lemonade’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Fetch**: Measured on the search terms “dog insurance fetch”, “fetch cat insurance”, “fetch dog insurance”, “fetch insurance”, “fetch pet insurance”, “fetchpet com” and “pet insurance fetch”, summed into one figure.
- **Lemonade**: Measured on the search term “lemonade insurance”.

- [Fetch profile](/demand/global-en/brands/fetch-pet-insurance)
- [Lemonade profile](/demand/global-en/brands/lemonade)
- [All pet insurance brands worldwide](/demand/global-en/categories/pet-insurance-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Fetch or Lemonade?

In August 2026, Lemonade had more branded searches than Fetch among pet insurance brands worldwide. Lemonade was estimated to have 135K branded searches compared to Fetch’s 82.7K, and held a 17.5% Share of Search versus Fetch’s 10.7%.

## Cite this page

Brandwave. "Fetch vs Lemonade: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/fetch-pet-insurance-vs-lemonade

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/fetch-pet-insurance-vs-lemonade. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.