---
title: "Festive Lights vs Ring: Which is more popular by branded search?"
description: "Which is more popular in search, Festive Lights or Ring? Compare estimated monthly branded-search demand and Share of Search inside the Outdoor lighting set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/festive-lights-vs-ring-security"
publisher: "Brandwave"
---

# Festive Lights vs Ring: Which is more popular by branded search?

Which is more popular in search, Festive Lights or Ring? Compare estimated monthly branded-search demand and Share of Search inside the Outdoor lighting set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Festive Lights and Ring
- **Competitive set**: Outdoor lighting
- **Market**: Global
- **Month measured**: Aug 2026
- **Festive Lights Share of Search**: 0.08%
- **Ring Share of Search**: 18%

## Which is more popular in search, Festive Lights or Ring?

- In August 2026, Ring had more branded searches than Festive Lights among outdoor lighting worldwide. Ring was estimated to have 1.4M branded searches compared to Festive Lights’ 6.6K, and held an 18% Share of Search versus Festive Lights’ 0.08%.
- Ring was ahead of Festive Lights in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Festive Lights’ estimated Share of Search among outdoor lighting worldwide moved from 0.22% to 0.08%, and its estimated monthly branded searches moved from 18.1K to 6.6K.
- Across the 11 months ending August 2026, Ring’s estimated Share of Search among outdoor lighting worldwide moved from 17.9% to 18%, and its estimated monthly branded searches moved from 1.5M to 1.4M.

## How did search popularity change for outdoor lighting worldwide in August 2026?

- In August 2026, Ring lost estimated Share of Search among outdoor lighting worldwide, from 20.6% to 18%.
- Estimated monthly branded searches for Festive Lights worldwide fell 63.5% over 11 measured months, from 18.1K to 6.6K in August 2026.

## Month by month

| Month | Festive Lights estimated searches | Festive Lights Share of Search | Festive Lights rank | Ring estimated searches | Ring Share of Search | Ring rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 18.1K | 0.22% | 4 | 1.5M | 17.9% | 2 |
| Nov 2025 | 33.1K | 0.38% | 4 | 1.7M | 19.2% | 2 |
| Dec 2025 | 27.1K | 0.32% | 4 | 1.8M | 21.2% | 2 |
| Jan 2026 | 8.1K | 0.08% | 4 | 1.7M | 17.5% | 2 |
| Feb 2026 | 4.4K | 0.05% | 5 | 1.5M | 19.1% | 2 |
| Mar 2026 | 5.4K | 0.06% | 5 | 1.4M | 14.8% | 2 |
| Apr 2026 | 5.4K | 0.06% | 5 | 1.3M | 14% | 2 |
| May 2026 | 5.4K | 0.06% | 5 | 1.4M | 15.2% | 2 |
| Jun 2026 | 5.4K | 0.07% | 5 | 1.5M | 19.4% | 2 |
| Jul 2026 | 5.4K | 0.08% | 5 | 1.4M | 20.6% | 2 |
| Aug 2026 | 6.6K | 0.08% | 5 | 1.4M | 18% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Festive Lights’ and Ring’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Festive Lights**: Measured on the search term “festive lights”.
- **Ring**: Measured on the search terms “camera ring”, “home security ring”, “ring camera”, “ring com”, “ring doorbell”, “ring floodlight cam”, “ring security camera”, “ring spotlight cam” and “ring video doorbell”, summed into one figure.

- [Festive Lights profile](/demand/global-en/brands/festive-lights)
- [Ring profile](/demand/global-en/brands/ring-security)
- [All outdoor lighting worldwide](/demand/global-en/categories/outdoor-lighting): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Festive Lights or Ring?

In August 2026, Ring had more branded searches than Festive Lights among outdoor lighting worldwide. Ring was estimated to have 1.4M branded searches compared to Festive Lights’ 6.6K, and held an 18% Share of Search versus Festive Lights’ 0.08%.

## Cite this page

Brandwave. "Festive Lights vs Ring: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/festive-lights-vs-ring-security

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/festive-lights-vs-ring-security. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.