---
title: "Ferrari vs Honda: Which is searched more?"
description: "Which is more popular in search, Ferrari or Honda? Compare estimated monthly branded-search demand and Share of Search inside the Car brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/ferrari-vs-honda"
publisher: "Brandwave"
---

# Ferrari vs Honda: Which is searched more?

Which is more popular in search, Ferrari or Honda? Compare estimated monthly branded-search demand and Share of Search inside the Car brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Ferrari and Honda
- **Competitive set**: Car brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Ferrari Share of Search**: 1.8%
- **Honda Share of Search**: 5.9%

## Which is more popular in search, Ferrari or Honda?

- In September 2026, Honda had more branded searches than Ferrari among car brands worldwide. Honda was estimated to have 11.2M branded searches compared to Ferrari’s 3.4M, and held a 5.9% Share of Search versus Ferrari’s 1.8%.
- Honda was ahead of Ferrari in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Ferrari’s estimated Share of Search among car brands worldwide moved from 2% to 1.8%, and its estimated monthly branded searches moved from 4.1M to 3.4M.
- Across the 12 months ending September 2026, Honda’s estimated Share of Search among car brands worldwide moved from 5.7% to 5.9%, and its estimated monthly branded searches moved from 11.8M to 11.2M.

## How did search popularity change for car brands worldwide in September 2026?

- In September 2026, Ferrari rose from 15th to 14th among car brands worldwide.

## Month by month

| Month | Ferrari estimated searches | Ferrari Share of Search | Ferrari rank | Honda estimated searches | Honda Share of Search | Honda rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 4.1M | 2% | 15 | 11.8M | 5.7% | 1 |
| Nov 2025 | 3.4M | 1.7% | 18 | 11.2M | 5.8% | 1 |
| Dec 2025 | 3.4M | 1.8% | 17 | 11.2M | 6% | 1 |
| Jan 2026 | 3.4M | 1.6% | 20 | 12.1M | 5.8% | 2 |
| Feb 2026 | 3.4M | 1.8% | 14 | 11.2M | 6.2% | 1 |
| Mar 2026 | 3.4M | 1.6% | 18 | 12.1M | 5.9% | 1 |
| Apr 2026 | 3.4M | 1.7% | 16 | 12.1M | 6.1% | 1 |
| May 2026 | 4.1M | 2.1% | 12 | 12.1M | 6.2% | 1 |
| Jun 2026 | 3.4M | 1.9% | 14 | 11.2M | 6.3% | 1 |
| Jul 2026 | 2.7M | 1.5% | 19 | 11.2M | 6.3% | 1 |
| Aug 2026 | 3.4M | 1.8% | 15 | 11.4M | 6.1% | 1 |
| Sep 2026 | 3.4M | 1.8% | 14 | 11.2M | 5.9% | 1 |

## How each brand is measured

Brandwave collects information about searches that people make online using Ferrari’s and Honda’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Ferrari**: Measured on the search term “ferrari”.
- **Honda**: Measured on the search terms “honda”, “honda accord” and “honda civic”, summed into one figure.

- [Ferrari profile](/demand/global-en/brands/ferrari)
- [Honda profile](/demand/global-en/brands/honda)
- [All car brands worldwide](/demand/global-en/categories/car-brands): The set both shares are measured inside, 85 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Ferrari or Honda?

In September 2026, Honda had more branded searches than Ferrari among car brands worldwide. Honda was estimated to have 11.2M branded searches compared to Ferrari’s 3.4M, and held a 5.9% Share of Search versus Ferrari’s 1.8%.

## Cite this page

Brandwave. "Ferrari vs Honda: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/ferrari-vs-honda

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/ferrari-vs-honda. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.