--- title: "Ferodo vs Hawk Performance: Which is searched more?" description: "Is Ferodo or Hawk Performance more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Brake pad brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/ferodo-vs-hawk-performance" publisher: "Brandwave" --- # Ferodo vs Hawk Performance: Which is searched more? Is Ferodo or Hawk Performance more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Brake pad brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Ferodo and Hawk Performance - **Competitive set**: Brake pad brands - **Market**: Global - **Month measured**: Sep 2026 - **Ferodo Share of Search**: 5.5% - **Hawk Performance Share of Search**: 3.7% ## Is Ferodo or Hawk Performance more popular in search? - In September 2026, Ferodo had more branded searches than Hawk Performance among brake pad brands worldwide. Ferodo had about 3,600 branded searches, while Hawk Performance had 2,400. Ferodo made up 5.5% of all brake pad brand searches we track, and Hawk Performance accounted for 3.7%. - Ferodo was ahead of Hawk Performance in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Ferodo’s share of searches among brake pad brands worldwide moved from 4.4% to 5.5%, and its estimated monthly branded searches held steady at 3.6K. - Across the 12 months ending September 2026, Hawk Performance’s share of searches among brake pad brands worldwide moved from 4.4% to 3.7%, and its estimated monthly branded searches moved from 3.6K to 2.4K. ## Top brake pad brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Hawk Performance was mentioned in one out of four: not in any of the three ChatGPT answers, but in the Google AI Overview. Ferodo did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Akebono | 1st | 2 of 3 | 1 of 1 | 3 of 4 | | Bosch | 2nd | 2 of 3 | 1 of 1 | 3 of 4 | | Hawk Performance | 3rd | 0 of 3 | 1 of 1 | 1 of 4 | | PowerStop | 3rd | 1 of 3 | 0 of 1 | 1 of 4 | | Brembo | 5th | 1 of 3 | 0 of 1 | 1 of 4 | | EBC Brakes | 5th | 0 of 3 | 1 of 1 | 1 of 4 | | Ferodo | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Textar | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Pagid | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about brake pad brands - Asked ChatGPT "Which brake pads should I buy for my car?": 1. Akebono, 2. Bosch - Asked ChatGPT "What are the best brake pad brands?": 1. Akebono, 2. Bosch, 3. PowerStop, 4. Brembo - Asked ChatGPT "Are ceramic or semi-metallic brake pads better for daily driving?": named none of the brands we track - Searched Google, AI Overview "best brake pads": 1. Akebono, 2. Bosch, 3. Hawk Performance, 4. EBC Brakes Not named in any answer: Ferodo, Textar and Pagid. Brands are listed in the order each answer named them. The answers were collected in the United States on October 26, 2026. ## How did search popularity change for brake pad brands worldwide in September 2026? - Hawk Performance’s share of searches among brake pad brands worldwide has lost ground for 3 months in a row, from 4.3% to 3.7% in September 2026. - In September 2026, Ferodo rose from 6th to 5th among brake pad brands worldwide. ## Month by month | Month | Ferodo estimated searches | Ferodo Share of Search | Ferodo rank | Hawk Performance estimated searches | Hawk Performance Share of Search | Hawk Performance rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 3.6K | 4.4% | 6 | 3.6K | 4.4% | 7 | | Nov 2025 | 3.6K | 5% | 5 | 2.9K | 4.1% | 7 | | Dec 2025 | 2.9K | 4.3% | 5 | 2.4K | 3.6% | 7 | | Jan 2026 | 2.9K | 3.9% | 6 | 2.9K | 3.9% | 7 | | Feb 2026 | 2.9K | 4.7% | 5 | 2.9K | 4.7% | 6 | | Mar 2026 | 3.6K | 4.5% | 5 | 3.6K | 4.5% | 6 | | Apr 2026 | 3.6K | 4.4% | 5 | 3.6K | 4.4% | 6 | | May 2026 | 3.6K | 4.8% | 6 | 3.6K | 4.8% | 7 | | Jun 2026 | 2.9K | 4.3% | 6 | 2.9K | 4.3% | 7 | | Jul 2026 | 3.6K | 5.3% | 5 | 2.9K | 4.2% | 7 | | Aug 2026 | 3.6K | 5.2% | 6 | 2.9K | 4.2% | 7 | | Sep 2026 | 3.6K | 5.5% | 5 | 2.4K | 3.7% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using Ferodo’s and Hawk Performance’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Ferodo**: Measured on the search term “ferodo brake pads”. - **Hawk Performance**: Measured on the search term “hawk brake pads”. - [Ferodo profile](/demand/global-en/brands/ferodo) - [Hawk Performance profile](/demand/global-en/brands/hawk-performance) - [All brake pad brands worldwide](/demand/global-en/categories/brake-pad-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Ferodo or Hawk Performance more popular in search? In September 2026, Ferodo had more branded searches than Hawk Performance among brake pad brands worldwide. Ferodo had about 3,600 branded searches, while Hawk Performance had 2,400. Ferodo made up 5.5% of all brake pad brand searches we track, and Hawk Performance accounted for 3.7%. ## Cite this page Brandwave. "Ferodo vs Hawk Performance: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/ferodo-vs-hawk-performance This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/ferodo-vs-hawk-performance. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.