--- title: "Fenty Beauty vs Milk Makeup: Which is searched more?" description: "Is Fenty Beauty or Milk Makeup more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Makeup and cosmetics brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/fenty-beauty-vs-milk-makeup" publisher: "Brandwave" --- # Fenty Beauty vs Milk Makeup: Which is searched more? Is Fenty Beauty or Milk Makeup more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Makeup and cosmetics brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Fenty Beauty and Milk Makeup - **Competitive set**: Makeup and cosmetics brands - **Market**: Global - **Month measured**: Sep 2026 - **Fenty Beauty Share of Search**: 4.9% - **Milk Makeup Share of Search**: 0.54% ## Is Fenty Beauty or Milk Makeup more popular in search? - In September 2026, Fenty Beauty had more branded searches than Milk Makeup among makeup and cosmetics brands worldwide. Fenty Beauty had about 450,000 branded searches, while Milk Makeup had 49,500. Fenty Beauty made up 4.9% of all makeup and cosmetics brand searches we track, and Milk Makeup accounted for 0.54%. - Fenty Beauty was ahead of Milk Makeup in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Fenty Beauty’s share of searches among makeup and cosmetics brands worldwide moved from 5.9% to 4.9%, and its estimated monthly branded searches moved from 673K to 450K. - Across the 12 months ending September 2026, Milk Makeup’s share of searches among makeup and cosmetics brands worldwide moved from 0.64% to 0.54%, and its estimated monthly branded searches moved from 74K to 49.5K. ## Top makeup and cosmetics brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Fenty Beauty was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Milk Makeup did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Maybelline | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | e.l.f. Cosmetics | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Rare Beauty | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | MAC | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | Charlotte Tilbury | 5th | 1 of 3 | 2 of 2 | 3 of 5 | | Fenty Beauty | 6th | 2 of 3 | 2 of 2 | 4 of 5 | | NARS | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | Clinique | 8th | 2 of 3 | 0 of 2 | 2 of 5 | | NYX Professional Makeup | 9th | 1 of 3 | 1 of 2 | 2 of 5 | | Makeup by Mario | 10th | 1 of 3 | 1 of 2 | 2 of 5 | | L'Oréal Paris | 11th | 2 of 3 | 0 of 2 | 2 of 5 | | Estée Lauder | 12th | 1 of 3 | 0 of 2 | 1 of 5 | | Tarte | 13th | 1 of 3 | 0 of 2 | 1 of 5 | | Too Faced | 14th | 1 of 3 | 0 of 2 | 1 of 5 | | Hourglass | 15th | 0 of 3 | 1 of 2 | 1 of 5 | | Benefit Cosmetics | 16th | 1 of 3 | 0 of 2 | 1 of 5 | | Essence | 17th | 0 of 3 | 1 of 2 | 1 of 5 | | Huda Beauty | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Morphe | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Bobbi Brown | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | ColourPop | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Revlon | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Kylie Cosmetics | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Kosas | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Milk Makeup | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | CoverGirl | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Rimmel | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Revolution Beauty | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about makeup and cosmetics brands - Asked ChatGPT "Which makeup and cosmetics brand should I buy?": 1. Maybelline, 2. e.l.f. Cosmetics, 3. L'Oréal Paris, 4. Fenty Beauty, 5. Rare Beauty - Asked ChatGPT "What are the best makeup and cosmetics brands?": 1. Charlotte Tilbury, 2. Fenty Beauty, 3. NARS, 4. MAC, 5. Rare Beauty, 6. e.l.f. Cosmetics, 7. Maybelline, 8. Estée Lauder, 9. Clinique, 10. Tarte, 11. Too Faced, 12. Benefit Cosmetics, 13. Makeup by Mario, 14. NYX Professional Makeup, 15. L'Oréal Paris - Asked ChatGPT "What's the best makeup and cosmetics brand for everyday wear?": 1. Maybelline, 2. e.l.f. Cosmetics, 3. Rare Beauty, 4. Clinique, 5. NARS - Searched Google, AI Overview "makeup brands": 1. e.l.f. Cosmetics, 2. Maybelline, 3. NYX Professional Makeup, 4. MAC, 5. Charlotte Tilbury, 6. Rare Beauty, 7. Fenty Beauty - Searched Google, AI Overview "cosmetics brands": 1. MAC, 2. Charlotte Tilbury, 3. Rare Beauty, 4. Makeup by Mario, 5. Fenty Beauty, 6. Hourglass, 7. Essence Not named in any answer: Huda Beauty, Morphe, Bobbi Brown, ColourPop, Revlon, Kylie Cosmetics, Kosas, Milk Makeup, CoverGirl, Rimmel and Revolution Beauty. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How did search popularity change for makeup and cosmetics brands worldwide in September 2026? - In September 2026, Milk Makeup fell from 22nd to 23rd among makeup and cosmetics brands worldwide. - Estimated monthly branded searches for Fenty Beauty worldwide fell 33.1% over 12 measured months, from 673K to 450K in September 2026. ## Month by month | Month | Fenty Beauty estimated searches | Fenty Beauty Share of Search | Fenty Beauty rank | Milk Makeup estimated searches | Milk Makeup Share of Search | Milk Makeup rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 673K | 5.9% | 8 | 74K | 0.64% | 22 | | Nov 2025 | 823K | 4.3% | 8 | 90.5K | 0.47% | 22 | | Dec 2025 | 673K | 4.9% | 8 | 90.5K | 0.66% | 22 | | Jan 2026 | 550K | 4.7% | 9 | 74K | 0.64% | 22 | | Feb 2026 | 550K | 5.7% | 8 | 74K | 0.77% | 22 | | Mar 2026 | 550K | 5.3% | 8 | 74K | 0.71% | 22 | | Apr 2026 | 550K | 5.9% | 8 | 74K | 0.79% | 22 | | May 2026 | 450K | 4.5% | 9 | 60.5K | 0.61% | 22 | | Jun 2026 | 368K | 4.3% | 8 | 49.5K | 0.57% | 23 | | Jul 2026 | 450K | 4.9% | 8 | 60.5K | 0.66% | 22 | | Aug 2026 | 450K | 4.8% | 8 | 60.5K | 0.65% | 22 | | Sep 2026 | 450K | 4.9% | 8 | 49.5K | 0.54% | 23 | ## How each brand is measured Brandwave collects information about searches that people make online using Fenty Beauty’s and Milk Makeup’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Fenty Beauty**: Measured on the search term “fenty beauty”. - **Milk Makeup**: Measured on the search term “milk makeup”. - [Fenty Beauty profile](/demand/global-en/brands/fenty-beauty) - [Milk Makeup profile](/demand/global-en/brands/milk-makeup) - [All makeup and cosmetics brands worldwide](/demand/global-en/categories/makeup-brands): The set both shares are measured inside, 28 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Fenty Beauty or Milk Makeup more popular in search? In September 2026, Fenty Beauty had more branded searches than Milk Makeup among makeup and cosmetics brands worldwide. Fenty Beauty had about 450,000 branded searches, while Milk Makeup had 49,500. Fenty Beauty made up 4.9% of all makeup and cosmetics brand searches we track, and Milk Makeup accounted for 0.54%. ## Cite this page Brandwave. "Fenty Beauty vs Milk Makeup: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/fenty-beauty-vs-milk-makeup This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/fenty-beauty-vs-milk-makeup. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.