---
title: "Fenty Beauty vs Makeup by Mario: Which is searched more?"
description: "Which is more popular in search, Fenty Beauty or Makeup by Mario? Compare estimated monthly branded-search demand and Share of Search inside the Makeup and cosmetics brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/fenty-beauty-vs-makeup-by-mario"
publisher: "Brandwave"
---

# Fenty Beauty vs Makeup by Mario: Which is searched more?

Which is more popular in search, Fenty Beauty or Makeup by Mario? Compare estimated monthly branded-search demand and Share of Search inside the Makeup and cosmetics brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Fenty Beauty and Makeup by Mario
- **Competitive set**: Makeup and cosmetics brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Fenty Beauty Share of Search**: 5.6%
- **Makeup by Mario Share of Search**: 3.1%

## Which is more popular in search, Fenty Beauty or Makeup by Mario?

- In September 2026, Fenty Beauty had more branded searches than Makeup by Mario among makeup and cosmetics brands worldwide. Fenty Beauty was estimated to have 450K branded searches compared to Makeup by Mario’s 246K, and held a 5.6% Share of Search versus Makeup by Mario’s 3.1%.
- Fenty Beauty was ahead of Makeup by Mario in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Fenty Beauty’s estimated Share of Search among makeup and cosmetics brands worldwide moved from 6.7% to 5.6%, and its estimated monthly branded searches moved from 673K to 450K.
- Across the 12 months ending September 2026, Makeup by Mario’s estimated Share of Search among makeup and cosmetics brands worldwide moved from 2.5% to 3.1%, and its estimated monthly branded searches held steady at 246K.

## How did search popularity change for makeup and cosmetics brands worldwide in September 2026?

- Estimated monthly branded searches for Fenty Beauty worldwide fell 33.1% over 12 measured months, from 673K to 450K in September 2026.

## Month by month

| Month | Fenty Beauty estimated searches | Fenty Beauty Share of Search | Fenty Beauty rank | Makeup by Mario estimated searches | Makeup by Mario Share of Search | Makeup by Mario rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 673K | 6.7% | 6 | 246K | 2.5% | 13 |
| Nov 2025 | 823K | 4.8% | 6 | 450K | 2.6% | 9 |
| Dec 2025 | 673K | 5.7% | 6 | 301K | 2.5% | 13 |
| Jan 2026 | 550K | 5.5% | 7 | 246K | 2.5% | 13 |
| Feb 2026 | 550K | 6.7% | 6 | 201K | 2.4% | 13 |
| Mar 2026 | 550K | 6.2% | 6 | 301K | 3.4% | 10 |
| Apr 2026 | 550K | 7% | 6 | 246K | 3.1% | 11 |
| May 2026 | 450K | 5.3% | 7 | 246K | 2.9% | 13 |
| Jun 2026 | 368K | 5.1% | 6 | 201K | 2.8% | 14 |
| Jul 2026 | 450K | 5.7% | 6 | 201K | 2.6% | 13 |
| Aug 2026 | 450K | 5.6% | 6 | 246K | 3.1% | 11 |
| Sep 2026 | 450K | 5.6% | 6 | 246K | 3.1% | 11 |

## How each brand is measured

Brandwave collects information about searches that people make online using Fenty Beauty’s and Makeup by Mario’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Fenty Beauty**: Measured on the search term “fenty beauty”.
- **Makeup by Mario**: Measured on the search term “makeup by mario”.

- [Fenty Beauty profile](/demand/global-en/brands/fenty-beauty)
- [Makeup by Mario profile](/demand/global-en/brands/makeup-by-mario)
- [All makeup and cosmetics brands worldwide](/demand/global-en/categories/makeup-brands): The set both shares are measured inside, 27 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Fenty Beauty or Makeup by Mario?

In September 2026, Fenty Beauty had more branded searches than Makeup by Mario among makeup and cosmetics brands worldwide. Fenty Beauty was estimated to have 450K branded searches compared to Makeup by Mario’s 246K, and held a 5.6% Share of Search versus Makeup by Mario’s 3.1%.

## Cite this page

Brandwave. "Fenty Beauty vs Makeup by Mario: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/fenty-beauty-vs-makeup-by-mario

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/fenty-beauty-vs-makeup-by-mario. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.