---
title: "Fenty Beauty vs MAC: Which is searched more?"
description: "Which is more popular in search, Fenty Beauty or MAC? Compare estimated monthly branded-search demand and Share of Search inside the Foundation brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/fenty-beauty-vs-mac-cosmetics"
publisher: "Brandwave"
---

# Fenty Beauty vs MAC: Which is searched more?

Which is more popular in search, Fenty Beauty or MAC? Compare estimated monthly branded-search demand and Share of Search inside the Foundation brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Fenty Beauty and MAC
- **Competitive set**: Foundation brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Fenty Beauty Share of Search**: 15%
- **MAC Share of Search**: 2.5%

## Which is more popular in search, Fenty Beauty or MAC?

- In August 2026, Fenty Beauty had more branded searches than MAC among foundation brands worldwide. Fenty Beauty was estimated to have 450K branded searches compared to MAC’s 74K, and held a 15% Share of Search versus MAC’s 2.5%.
- Fenty Beauty was ahead of MAC in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Fenty Beauty’s estimated Share of Search among foundation brands worldwide moved from 16.1% to 15%, and its estimated monthly branded searches moved from 673K to 450K.
- Across the 11 months ending August 2026, MAC’s estimated Share of Search among foundation brands worldwide moved from 1.8% to 2.5%, and its estimated monthly branded searches held steady at 74K.

## How did search popularity change for foundation brands worldwide in August 2026?

- Estimated monthly branded searches for Fenty Beauty worldwide fell 33.1% over 11 measured months, from 673K to 450K in August 2026.

## Month by month

| Month | Fenty Beauty estimated searches | Fenty Beauty Share of Search | Fenty Beauty rank | MAC estimated searches | MAC Share of Search | MAC rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 673K | 16.1% | 3 | 74K | 1.8% | 4 |
| Nov 2025 | 823K | 14.7% | 3 | 110K | 2% | 4 |
| Dec 2025 | 673K | 14.1% | 3 | 110K | 2.3% | 4 |
| Jan 2026 | 550K | 16% | 3 | 74K | 2.1% | 4 |
| Feb 2026 | 550K | 16% | 3 | 74K | 2.1% | 4 |
| Mar 2026 | 550K | 14.1% | 3 | 74K | 1.9% | 4 |
| Apr 2026 | 550K | 16% | 3 | 74K | 2.1% | 4 |
| May 2026 | 450K | 13.4% | 3 | 74K | 2.2% | 4 |
| Jun 2026 | 368K | 12.7% | 3 | 60.5K | 2.1% | 4 |
| Jul 2026 | 450K | 15% | 3 | 74K | 2.5% | 4 |
| Aug 2026 | 450K | 15% | 3 | 74K | 2.5% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Fenty Beauty’s and MAC’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Fenty Beauty**: Measured on the search term “fenty beauty”.
- **MAC**: Measured on the search term “mac makeup”.

- [Fenty Beauty profile](/demand/global-en/brands/fenty-beauty)
- [MAC profile](/demand/global-en/brands/mac-cosmetics)
- [All foundation brands worldwide](/demand/global-en/categories/foundation-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Fenty Beauty or MAC?

In August 2026, Fenty Beauty had more branded searches than MAC among foundation brands worldwide. Fenty Beauty was estimated to have 450K branded searches compared to MAC’s 74K, and held a 15% Share of Search versus MAC’s 2.5%.

## Cite this page

Brandwave. "Fenty Beauty vs MAC: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/fenty-beauty-vs-mac-cosmetics

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/fenty-beauty-vs-mac-cosmetics. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.