--- title: "Fentimans vs Liber & Co.: Which is more popular?" description: "Is Fentimans or Liber & Co. more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Drink mixers set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/fentimans-vs-liber-and-co" publisher: "Brandwave" --- # Fentimans vs Liber & Co.: Which is more popular? Is Fentimans or Liber & Co. more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Drink mixers set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Fentimans and Liber & Co. - **Competitive set**: Drink mixers - **Market**: Global - **Month measured**: Oct 2026 - **Fentimans Share of Search**: 9.3% - **Liber & Co. Share of Search**: 1.8% ## Is Fentimans or Liber & Co. more popular in search? - In October 2026, Fentimans had more branded searches than Liber & Co. among drink mixers worldwide. Fentimans had about 12,400 branded searches, while Liber & Co. had 2,400. Fentimans made up 9.3% of all drink mixer searches we track, and Liber & Co. accounted for 1.8%. - Fentimans was ahead of Liber & Co. in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Fentimans’ share of searches among drink mixers worldwide moved from 10.7% to 9.3%, and its estimated monthly branded searches moved from 13.4K to 12.4K. - Across the 12 months ending October 2026, Liber & Co.’s share of searches among drink mixers worldwide moved from 2.3% to 1.8%, and its estimated monthly branded searches moved from 2.9K to 2.4K. ## Top drink mixers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Liber & Co. was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Fentimans was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Liber & Co. was listed before Fentimans in three out of four answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Fever-Tree | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Q Mixers | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Liber & Co. | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Bundaberg | 4th | 0 of 3 | 1 of 2 | 1 of 5 | | Fentimans | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Belvoir | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about drink mixers - Asked ChatGPT "Which drink mixer brand should I buy?": 1. Fever-Tree, 2. Q Mixers, 3. Liber & Co. - Asked ChatGPT "What are the best drink mixer brands?": 1. Fever-Tree, 2. Liber & Co., 3. Q Mixers - Asked ChatGPT "What's the best drink mixer brand for home cocktails?": 1. Fever-Tree, 2. Q Mixers, 3. Liber & Co. - Searched Google, AI Overview "best drink mixers": 1. Fever-Tree, 2. Q Mixers - Searched Google, AI Overview "ginger beer brands": 1. Fever-Tree, 2. Bundaberg, 3. Q Mixers, 4. Fentimans Not named in any answer: Belvoir. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for drink mixers worldwide in October 2026? - Estimated monthly branded searches for Liber & Co. worldwide fell 17.2% over 12 measured months, from 2.9K to 2.4K in October 2026. ## How has branded search for Fentimans and Liber & Co. changed worldwide over the last 12 months? | Month | Fentimans estimated searches | Fentimans Share of Search | Fentimans rank | Liber & Co. estimated searches | Liber & Co. Share of Search | Liber & Co. rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 13.4K | 10.7% | 3 | 2.9K | 2.3% | 4 | | Dec 2025 | 16.5K | 9.1% | 3 | 3.6K | 2% | 4 | | Jan 2026 | 13.5K | 10.8% | 3 | 2.9K | 2.3% | 4 | | Feb 2026 | 12K | 9.7% | 3 | 2.4K | 1.9% | 5 | | Mar 2026 | 13.4K | 9.9% | 3 | 2.9K | 2.1% | 4 | | Apr 2026 | 13.4K | 9.6% | 3 | 2.9K | 2.1% | 4 | | May 2026 | 16.4K | 11.4% | 3 | 3.6K | 2.5% | 4 | | Jun 2026 | 14.6K | 10.4% | 3 | 2.9K | 2.1% | 5 | | Jul 2026 | 17.7K | 10.3% | 3 | 3.6K | 2.1% | 5 | | Aug 2026 | 16.4K | 10.3% | 3 | 2.9K | 1.8% | 5 | | Sep 2026 | 13.4K | 9.7% | 3 | 2.4K | 1.7% | 5 | | Oct 2026 | 12.4K | 9.3% | 3 | 2.4K | 1.8% | 5 | ## How are Fentimans’ and Liber & Co.’s branded searches counted? Brandwave collects information about searches that people make online using Fentimans’ and Liber & Co.’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Fentimans**: Measured on the search terms “fentimans ginger ale”, “fentimans ginger beer”, “fentimans mixers”, “fentimans tonic” and “fentimans tonic water”, summed into one figure. - **Liber & Co.**: Measured on the search term “liber and co”. - [Fentimans profile](/demand/global-en/brands/fentimans) - [Liber & Co. profile](/demand/global-en/brands/liber-and-co) - [All drink mixers worldwide](/demand/global-en/categories/drink-mixers): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Fentimans or Liber & Co. more popular in search? In October 2026, Fentimans had more branded searches than Liber & Co. among drink mixers worldwide. Fentimans had about 12,400 branded searches, while Liber & Co. had 2,400. Fentimans made up 9.3% of all drink mixer searches we track, and Liber & Co. accounted for 1.8%. ## Cite this page Brandwave. "Fentimans vs Liber & Co.: Which is more popular?". https://gobrandwave.com/demand/global-en/compare/fentimans-vs-liber-and-co This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/fentimans-vs-liber-and-co. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.