---
title: "Fendt vs Kubota: Which is more popular by branded search?"
description: "Which is more popular in search, Fendt or Kubota? Compare estimated monthly branded-search demand and Share of Search inside the Tractor brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/fendt-vs-kubota"
publisher: "Brandwave"
---

# Fendt vs Kubota: Which is more popular by branded search?

Which is more popular in search, Fendt or Kubota? Compare estimated monthly branded-search demand and Share of Search inside the Tractor brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Fendt and Kubota
- **Competitive set**: Tractor brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Fendt Share of Search**: 5.6%
- **Kubota Share of Search**: 12.5%

## Which is more popular in search, Fendt or Kubota?

- In August 2026, Kubota had more branded searches than Fendt among tractor brands worldwide. Kubota was estimated to have 368K branded searches compared to Fendt’s 165K, and held a 12.5% Share of Search versus Fendt’s 5.6%.
- Kubota was ahead of Fendt in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Fendt’s estimated Share of Search among tractor brands worldwide moved from 7.8% to 5.6%, and its estimated monthly branded searches moved from 246K to 165K.
- Across the 11 months ending August 2026, Kubota’s estimated Share of Search among tractor brands worldwide moved from 14.3% to 12.5%, and its estimated monthly branded searches moved from 450K to 368K.

## How did search popularity change for tractor brands worldwide in August 2026?

- In August 2026, Fendt lost estimated Share of Search among tractor brands worldwide, from 7% to 5.6%.
- Estimated monthly branded searches for Kubota worldwide fell 18.2% over 11 measured months, from 450K to 368K in August 2026.

## Month by month

| Month | Fendt estimated searches | Fendt Share of Search | Fendt rank | Kubota estimated searches | Kubota Share of Search | Kubota rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 246K | 7.8% | 5 | 450K | 14.3% | 3 |
| Nov 2025 | 246K | 7.9% | 5 | 368K | 11.9% | 4 |
| Dec 2025 | 201K | 6.4% | 5 | 368K | 11.8% | 4 |
| Jan 2026 | 201K | 6.5% | 5 | 368K | 12% | 4 |
| Feb 2026 | 165K | 5.5% | 5 | 368K | 12.4% | 3 |
| Mar 2026 | 201K | 6.5% | 5 | 450K | 14.6% | 3 |
| Apr 2026 | 165K | 5.4% | 5 | 450K | 14.7% | 3 |
| May 2026 | 165K | 5.4% | 5 | 450K | 14.7% | 3 |
| Jun 2026 | 165K | 5.7% | 5 | 450K | 15.5% | 3 |
| Jul 2026 | 201K | 7% | 5 | 368K | 12.8% | 3 |
| Aug 2026 | 165K | 5.6% | 5 | 368K | 12.5% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Fendt’s and Kubota’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Fendt**: Measured on the search term “fendt”.
- **Kubota**: Measured on the search term “kubota”.

- [Fendt profile](/demand/global-en/brands/fendt)
- [Kubota profile](/demand/global-en/brands/kubota)
- [All tractor brands worldwide](/demand/global-en/categories/tractor-brands): The set both shares are measured inside, 7 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Fendt or Kubota?

In August 2026, Kubota had more branded searches than Fendt among tractor brands worldwide. Kubota was estimated to have 368K branded searches compared to Fendt’s 165K, and held a 12.5% Share of Search versus Fendt’s 5.6%.

## Cite this page

Brandwave. "Fendt vs Kubota: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/fendt-vs-kubota

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/fendt-vs-kubota. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.