---
title: "Fender vs PRS: Which is more popular by branded search?"
description: "Which is more popular in search, Fender or PRS? Compare estimated monthly branded-search demand and Share of Search inside the Electric guitars set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/fender-vs-prs-guitars"
publisher: "Brandwave"
---

# Fender vs PRS: Which is more popular by branded search?

Which is more popular in search, Fender or PRS? Compare estimated monthly branded-search demand and Share of Search inside the Electric guitars set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Fender and PRS
- **Competitive set**: Electric guitars
- **Market**: Global
- **Month measured**: Aug 2026
- **Fender Share of Search**: 48.9%
- **PRS Share of Search**: 12%

## Which is more popular in search, Fender or PRS?

- In August 2026, Fender had more branded searches than PRS among electric guitars worldwide. Fender was estimated to have 450K branded searches compared to PRS’s 110K, and held a 48.9% Share of Search versus PRS’s 12%.
- Fender was ahead of PRS in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Fender’s estimated Share of Search among electric guitars worldwide moved from 52.1% to 48.9%, and its estimated monthly branded searches moved from 550K to 450K.
- Across the 11 months ending August 2026, PRS’s estimated Share of Search among electric guitars worldwide moved from 10.4% to 12%, and its estimated monthly branded searches held steady at 110K.

## How did search popularity change for electric guitars worldwide in August 2026?

- In August 2026, PRS gained estimated Share of Search among electric guitars worldwide, from 10.1% to 12%.
- In August 2026, Fender lost estimated Share of Search among electric guitars worldwide, from 50% to 48.9%.

## Month by month

| Month | Fender estimated searches | Fender Share of Search | Fender rank | PRS estimated searches | PRS Share of Search | PRS rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 550K | 52.1% | 1 | 110K | 10.4% | 4 |
| Nov 2025 | 550K | 50% | 1 | 110K | 10% | 4 |
| Dec 2025 | 550K | 50% | 1 | 110K | 10% | 4 |
| Jan 2026 | 550K | 46.4% | 1 | 110K | 9.3% | 4 |
| Feb 2026 | 450K | 47.5% | 1 | 110K | 11.6% | 4 |
| Mar 2026 | 550K | 48.4% | 1 | 90.5K | 8% | 4 |
| Apr 2026 | 450K | 48.5% | 1 | 90.5K | 9.8% | 4 |
| May 2026 | 550K | 48% | 1 | 110K | 9.6% | 4 |
| Jun 2026 | 550K | 45.4% | 1 | 135K | 11.1% | 3 |
| Jul 2026 | 450K | 50% | 1 | 90.5K | 10.1% | 4 |
| Aug 2026 | 450K | 48.9% | 1 | 110K | 12% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Fender’s and PRS’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Fender**: Measured on the search term “fender”.
- **PRS**: Measured on the search term “prs guitars”.

- [Fender profile](/demand/global-en/brands/fender)
- [PRS profile](/demand/global-en/brands/prs-guitars)
- [All electric guitars worldwide](/demand/global-en/categories/electric-guitars): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Fender or PRS?

In August 2026, Fender had more branded searches than PRS among electric guitars worldwide. Fender was estimated to have 450K branded searches compared to PRS’s 110K, and held a 48.9% Share of Search versus PRS’s 12%.

## Cite this page

Brandwave. "Fender vs PRS: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/fender-vs-prs-guitars

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/fender-vs-prs-guitars. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.