---
title: "Fender vs Martin: Which is searched more?"
description: "Which is more popular in search, Fender or Martin? Compare estimated monthly branded-search demand and Share of Search inside the Baritone guitar brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/fender-vs-martin-guitars"
publisher: "Brandwave"
---

# Fender vs Martin: Which is searched more?

Which is more popular in search, Fender or Martin? Compare estimated monthly branded-search demand and Share of Search inside the Baritone guitar brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Fender and Martin
- **Competitive set**: Baritone guitar brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Fender Share of Search**: 62.8%
- **Martin Share of Search**: 5.6%

## Which is more popular in search, Fender or Martin?

- In September 2026, Fender had more branded searches than Martin among baritone guitar brands worldwide. Fender was estimated to have 831K branded searches compared to Martin’s 74K, and held a 62.8% Share of Search versus Martin’s 5.6%.
- Fender was ahead of Martin in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Fender’s estimated Share of Search among baritone guitar brands worldwide moved from 66.1% to 62.8%, and its estimated monthly branded searches moved from 1M to 831K.
- Across the 12 months ending September 2026, Martin’s estimated Share of Search among baritone guitar brands worldwide moved from 5.9% to 5.6%, and its estimated monthly branded searches moved from 90.5K to 74K.

## How did search popularity change for baritone guitar brands worldwide in September 2026?

- Estimated monthly branded searches for Martin worldwide fell 18.2% over 12 measured months, from 90.5K to 74K in September 2026.
- Estimated monthly branded searches for Fender worldwide fell 18.2% over 12 measured months, from 1M to 831K in September 2026.

## Month by month

| Month | Fender estimated searches | Fender Share of Search | Fender rank | Martin estimated searches | Martin Share of Search | Martin rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1M | 66.1% | 1 | 90.5K | 5.9% | 4 |
| Nov 2025 | 1M | 64.6% | 1 | 90.5K | 5.7% | 4 |
| Dec 2025 | 1M | 64.6% | 1 | 90.5K | 5.7% | 4 |
| Jan 2026 | 1M | 61.7% | 1 | 110K | 6.6% | 3 |
| Feb 2026 | 861K | 64% | 1 | 74K | 5.5% | 4 |
| Mar 2026 | 1M | 63.9% | 1 | 74K | 4.7% | 4 |
| Apr 2026 | 861K | 64.9% | 1 | 74K | 5.6% | 4 |
| May 2026 | 1M | 63.1% | 1 | 74K | 4.7% | 4 |
| Jun 2026 | 1M | 60.2% | 1 | 60.5K | 3.6% | 4 |
| Jul 2026 | 831K | 64.6% | 1 | 74K | 5.8% | 4 |
| Aug 2026 | 831K | 63.2% | 1 | 74K | 5.6% | 4 |
| Sep 2026 | 831K | 62.8% | 1 | 74K | 5.6% | 4 |

## How each brand is measured

Brandwave collects information about searches that people make online using Fender’s and Martin’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Fender**: Measured on the search terms “fender”, “fender guitar”, “fender mustang” and “fender strat”, summed into one figure.
- **Martin**: Measured on the search term “martin guitars”.

- [Fender profile](/demand/global-en/brands/fender)
- [Martin profile](/demand/global-en/brands/martin-guitars)
- [All baritone guitar brands worldwide](/demand/global-en/categories/baritone-guitar-brands): The set both shares are measured inside, 7 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Fender or Martin?

In September 2026, Fender had more branded searches than Martin among baritone guitar brands worldwide. Fender was estimated to have 831K branded searches compared to Martin’s 74K, and held a 62.8% Share of Search versus Martin’s 5.6%.

## Cite this page

Brandwave. "Fender vs Martin: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/fender-vs-martin-guitars

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/fender-vs-martin-guitars. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.