---
title: "Felt vs Sherwin-Williams: Which is searched more?"
description: "Which is more popular in search, Felt or Sherwin-Williams? Compare estimated monthly branded-search demand and Share of Search inside the Roof paint brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/felt-vs-sherwin-williams"
publisher: "Brandwave"
---

# Felt vs Sherwin-Williams: Which is searched more?

Which is more popular in search, Felt or Sherwin-Williams? Compare estimated monthly branded-search demand and Share of Search inside the Roof paint brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Felt and Sherwin-Williams
- **Competitive set**: Roof paint brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Felt Share of Search**: 10.7%
- **Sherwin-Williams Share of Search**: 79.4%

## Which is more popular in search, Felt or Sherwin-Williams?

- In September 2026, Sherwin-Williams had more branded searches than Felt among roof paint brands worldwide. Sherwin-Williams was estimated to have 1.8M branded searches compared to Felt’s 246K, and held a 79.4% Share of Search versus Felt’s 10.7%.
- Sherwin-Williams was ahead of Felt in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Felt’s estimated Share of Search among roof paint brands worldwide moved from 10.5% to 10.7%, and its estimated monthly branded searches held steady at 246K.
- Across the 12 months ending September 2026, Sherwin-Williams’ estimated Share of Search among roof paint brands worldwide moved from 77.9% to 79.4%, and its estimated monthly branded searches held steady at 1.8M.

## How did search popularity change for roof paint brands worldwide in September 2026?

- In September 2026, Felt gained estimated Share of Search among roof paint brands worldwide, from 8.8% to 10.7%.
- In September 2026, Sherwin-Williams lost estimated Share of Search among roof paint brands worldwide, from 80.6% to 79.4%.

## Month by month

| Month | Felt estimated searches | Felt Share of Search | Felt rank | Sherwin-Williams estimated searches | Sherwin-Williams Share of Search | Sherwin-Williams rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 246K | 10.5% | 2 | 1.8M | 77.9% | 1 |
| Nov 2025 | 246K | 10.5% | 2 | 1.8M | 78.1% | 1 |
| Dec 2025 | 301K | 14.8% | 2 | 1.5M | 73.9% | 1 |
| Jan 2026 | 246K | 10.5% | 2 | 1.8M | 78.1% | 1 |
| Feb 2026 | 201K | 10.5% | 2 | 1.5M | 78.1% | 1 |
| Mar 2026 | 201K | 8.9% | 2 | 1.8M | 80.8% | 1 |
| Apr 2026 | 201K | 8.9% | 2 | 1.8M | 81% | 1 |
| May 2026 | 201K | 8.9% | 2 | 1.8M | 81% | 1 |
| Jun 2026 | 201K | 9% | 2 | 1.8M | 82.1% | 1 |
| Jul 2026 | 201K | 8.9% | 2 | 1.8M | 81% | 1 |
| Aug 2026 | 201K | 8.8% | 2 | 1.8M | 80.6% | 1 |
| Sep 2026 | 246K | 10.7% | 2 | 1.8M | 79.4% | 1 |

## How each brand is measured

Brandwave collects information about searches that people make online using Felt’s and Sherwin-Williams’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Felt**: Measured on the search term “felt”.
- **Sherwin-Williams**: Measured on the search term “sherwin-williams”.

- [Felt profile](/demand/global-en/brands/felt)
- [Sherwin-Williams profile](/demand/global-en/brands/sherwin-williams)
- [All roof paint brands worldwide](/demand/global-en/categories/roof-paint-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Felt or Sherwin-Williams?

In September 2026, Sherwin-Williams had more branded searches than Felt among roof paint brands worldwide. Sherwin-Williams was estimated to have 1.8M branded searches compared to Felt’s 246K, and held a 79.4% Share of Search versus Felt’s 10.7%.

## Cite this page

Brandwave. "Felt vs Sherwin-Williams: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/felt-vs-sherwin-williams

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/felt-vs-sherwin-williams. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.