--- title: "Fellowes vs Scotch: Which is searched more?" description: "Is Fellowes or Scotch more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Laminator brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/fellowes-vs-scotch-brand" publisher: "Brandwave" --- # Fellowes vs Scotch: Which is searched more? Is Fellowes or Scotch more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Laminator brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Fellowes and Scotch - **Competitive set**: Laminator brands - **Market**: Global - **Month measured**: Sep 2026 - **Fellowes Share of Search**: 7.7% - **Scotch Share of Search**: 4.2% ## Is Fellowes or Scotch more popular in search? - In September 2026, Fellowes had more branded searches than Scotch among laminator brands worldwide. Fellowes had about 18,100 branded searches, while Scotch had 9,900. Fellowes made up 7.7% of all laminator brand searches we track, and Scotch accounted for 4.2%. - Fellowes was ahead of Scotch in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Fellowes’ share of searches among laminator brands worldwide moved from 9% to 7.7%, and its estimated monthly branded searches moved from 22.2K to 18.1K. - Across the 12 months ending September 2026, Scotch’s share of searches among laminator brands worldwide moved from 2.7% to 4.2%, and its estimated monthly branded searches moved from 6.6K to 9.9K. ## Top laminator brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, both Fellowes and Scotch showed up in all five answers. Scotch was listed before Fellowes in three of them. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Scotch | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Fellowes | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | GBC | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | AmazonBasics | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Rexel | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about laminator brands - Asked ChatGPT "Which laminator brand should I buy?": 1. Scotch, 2. Fellowes, 3. GBC - Asked ChatGPT "What are the best laminator brands?": 1. Fellowes, 2. Scotch, 3. GBC - Asked ChatGPT "What's the best laminator brand for home office?": 1. Scotch, 2. Fellowes, 3. GBC - Searched Google, AI Overview "best laminator": 1. Scotch, 2. Fellowes - Searched Google, AI Overview "home laminator": 1. Scotch, 2. Fellowes Not named in any answer: AmazonBasics and Rexel. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for laminator brands worldwide in September 2026? - In September 2026, Scotch lost share of searches among laminator brands worldwide, from 5.1% to 4.2%. - Estimated monthly branded searches for Fellowes worldwide fell 18.5% over 12 measured months, from 22.2K to 18.1K in September 2026. ## Month by month | Month | Fellowes estimated searches | Fellowes Share of Search | Fellowes rank | Scotch estimated searches | Scotch Share of Search | Scotch rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 22.2K | 9% | 2 | 6.6K | 2.7% | 4 | | Nov 2025 | 22.2K | 9.4% | 2 | 6.6K | 2.8% | 3 | | Dec 2025 | 18.1K | 6.5% | 2 | 6.6K | 2.4% | 3 | | Jan 2026 | 22.2K | 7.9% | 2 | 6.6K | 2.3% | 3 | | Feb 2026 | 22.2K | 9.4% | 2 | 6.6K | 2.8% | 3 | | Mar 2026 | 22.2K | 7.9% | 2 | 6.6K | 2.4% | 3 | | Apr 2026 | 18.1K | 7.8% | 2 | 8.1K | 3.5% | 3 | | May 2026 | 18.1K | 7.7% | 2 | 9.9K | 4.2% | 3 | | Jun 2026 | 18.1K | 9.3% | 2 | 6.6K | 3.4% | 3 | | Jul 2026 | 18.1K | 9.3% | 2 | 6.6K | 3.4% | 3 | | Aug 2026 | 18.1K | 7.7% | 2 | 12.1K | 5.1% | 3 | | Sep 2026 | 18.1K | 7.7% | 2 | 9.9K | 4.2% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Fellowes’ and Scotch’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Fellowes**: Measured on the search term “fellowes”. - **Scotch**: Measured on the search term “scotch laminator”. - [Fellowes profile](/demand/global-en/brands/fellowes) - [Scotch profile](/demand/global-en/brands/scotch-brand) - [All laminator brands worldwide](/demand/global-en/categories/laminator-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Fellowes or Scotch more popular in search? In September 2026, Fellowes had more branded searches than Scotch among laminator brands worldwide. Fellowes had about 18,100 branded searches, while Scotch had 9,900. Fellowes made up 7.7% of all laminator brand searches we track, and Scotch accounted for 4.2%. ## Cite this page Brandwave. "Fellowes vs Scotch: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/fellowes-vs-scotch-brand This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/fellowes-vs-scotch-brand. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.