--- title: "Fellowes vs Grovemade: Which is searched more?" description: "Is Fellowes or Grovemade more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Desk organiser brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/fellowes-vs-grovemade" publisher: "Brandwave" --- # Fellowes vs Grovemade: Which is searched more? Is Fellowes or Grovemade more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Desk organiser brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Fellowes and Grovemade - **Competitive set**: Desk organiser brands - **Market**: Global - **Month measured**: Sep 2026 - **Fellowes Share of Search**: 10.3% - **Grovemade Share of Search**: 10.3% ## Is Fellowes or Grovemade more popular in search? - In September 2026, Fellowes and Grovemade were level in searches among desk organiser brands worldwide, with an estimated 18.1K branded searches each, at 10.3% of the total each. - The lead changed hands 3 times in the 12 months ending September 2026: Grovemade took it in December 2025, Fellowes took it in February 2026, Grovemade took it in August 2026. - Across the 12 months ending September 2026, Fellowes’ share of searches among desk organiser brands worldwide moved from 12.3% to 10.3%, and its estimated monthly branded searches moved from 22.2K to 18.1K. - Across the 12 months ending September 2026, Grovemade’s share of searches among desk organiser brands worldwide moved from 10% to 10.3%, and its estimated monthly branded searches held steady at 18.1K. ## Top desk organiser brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Grovemade was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Fellowes did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Yamazaki Home | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Grovemade | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Marbrasse | 3rd | 1 of 3 | 0 of 2 | 1 of 5 | | Rolodex | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Fellowes | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Exacompta | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Simple Trending | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about desk organiser brands - Asked ChatGPT "Which desk organiser brand should I buy?": 1. Yamazaki Home, 2. Grovemade, 3. Marbrasse - Asked ChatGPT "What are the best desk organiser brands?": 1. Yamazaki Home - Asked ChatGPT "What's the best desk organiser brand for tidy workspace?": 1. Yamazaki Home, 2. Grovemade - Searched Google, AI Overview "desk organiser for office": named none of the brands we track - Searched Google, AI Overview "desk storage organiser": named none of the brands we track Not named in any answer: Rolodex, Fellowes, Exacompta and Simple Trending. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for desk organiser brands worldwide in September 2026? - In September 2026, Grovemade lost share of searches among desk organiser brands worldwide, from 13.5% to 10.3%. - In September 2026, Fellowes lost share of searches among desk organiser brands worldwide, from 11% to 10.3%. ## Month by month | Month | Fellowes estimated searches | Fellowes Share of Search | Fellowes rank | Grovemade estimated searches | Grovemade Share of Search | Grovemade rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 22.2K | 12.3% | 2 | 18.1K | 10% | 3 | | Nov 2025 | 22.2K | 13.2% | 2 | 22.2K | 13.2% | 3 | | Dec 2025 | 18.1K | 10% | 3 | 22.2K | 12.3% | 2 | | Jan 2026 | 22.2K | 9% | 2 | 22.2K | 9% | 3 | | Feb 2026 | 22.2K | 12.5% | 2 | 18.1K | 10.2% | 3 | | Mar 2026 | 22.2K | 10.3% | 3 | 22.2K | 10.3% | 4 | | Apr 2026 | 18.1K | 9.1% | 2 | 18.1K | 9.1% | 3 | | May 2026 | 18.1K | 10.6% | 2 | 18.1K | 10.6% | 3 | | Jun 2026 | 18.1K | 12% | 2 | 18.1K | 12% | 3 | | Jul 2026 | 18.1K | 10.2% | 2 | 18.1K | 10.2% | 3 | | Aug 2026 | 18.1K | 11% | 3 | 22.2K | 13.5% | 2 | | Sep 2026 | 18.1K | 10.3% | 2 | 18.1K | 10.3% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Fellowes’ and Grovemade’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Fellowes**: Measured on the search term “fellowes”. - **Grovemade**: Measured on the search term “grovemade”. - [Fellowes profile](/demand/global-en/brands/fellowes) - [Grovemade profile](/demand/global-en/brands/grovemade) - [All desk organiser brands worldwide](/demand/global-en/categories/desk-organiser-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Fellowes or Grovemade more popular in search? In September 2026, Fellowes and Grovemade were level in searches among desk organiser brands worldwide, with an estimated 18.1K branded searches each, at 10.3% of the total each. ## Cite this page Brandwave. "Fellowes vs Grovemade: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/fellowes-vs-grovemade This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/fellowes-vs-grovemade. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.