--- title: "Fellow vs Stojo: Which is searched more?" description: "Is Fellow or Stojo more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Keep cup brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/fellow-products-vs-stojo" publisher: "Brandwave" --- # Fellow vs Stojo: Which is searched more? Is Fellow or Stojo more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Keep cup brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Fellow and Stojo - **Competitive set**: Keep cup brands - **Market**: Global - **Month measured**: Sep 2026 - **Fellow Share of Search**: 2.1% - **Stojo Share of Search**: 1.1% ## Is Fellow or Stojo more popular in search? - In September 2026, Fellow had more branded searches than Stojo among keep cup brands worldwide. Fellow had about 6,600 branded searches, while Stojo had 3,600. Fellow made up 2.1% of all keep cup brand searches we track, and Stojo accounted for 1.1%. - The lead changed hands 2 times in the 12 months ending September 2026: Stojo took it in June 2026, Fellow took it in July 2026. - Across the 12 months ending September 2026, Fellow’s share of searches among keep cup brands worldwide moved from 1.1% to 2.1%, and its estimated monthly branded searches moved from 4.4K to 6.6K. - Across the 12 months ending September 2026, Stojo’s share of searches among keep cup brands worldwide held steady at 1.1%, and its estimated monthly branded searches moved from 4.4K to 3.6K. ## Top keep cup brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Fellow and Stojo were each mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Fellow was listed before Stojo in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | KeepCup | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Fellow | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | Frank Green | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | Stojo | 4th | 3 of 3 | 0 of 1 | 3 of 4 | | Chilly's | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Bodum | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Huskee | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Avanti Homewares | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about keep cup brands - Asked ChatGPT "Which keep cup brand should I buy?": 1. KeepCup, 2. Fellow, 3. Stojo - Asked ChatGPT "What are the best keep cup brands?": 1. KeepCup, 2. Fellow, 3. Frank Green, 4. Stojo - Asked ChatGPT "What's the best keep cup brand for coffee on the go?": 1. KeepCup, 2. Fellow, 3. Frank Green, 4. Stojo - Searched Google, AI Overview "reusable coffee cup": 1. KeepCup Not named in any answer: Chilly's, Bodum, Huskee and Avanti Homewares. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for keep cup brands worldwide in September 2026? - Fellow’s share of searches among keep cup brands worldwide has gained ground for 3 months in a row, from 1.5% to 2.1% in September 2026. - Estimated monthly branded searches for Stojo worldwide fell 18.2% over 12 measured months, from 4.4K to 3.6K in September 2026. ## Month by month | Month | Fellow estimated searches | Fellow Share of Search | Fellow rank | Stojo estimated searches | Stojo Share of Search | Stojo rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 4.4K | 1.1% | 5 | 4.4K | 1.1% | 7 | | Nov 2025 | 6.6K | 1.3% | 5 | 5.4K | 1.1% | 6 | | Dec 2025 | 8.1K | 1.6% | 5 | 5.4K | 1.1% | 6 | | Jan 2026 | 5.4K | 1.3% | 5 | 4.4K | 1% | 7 | | Feb 2026 | 4.4K | 1.4% | 5 | 3.6K | 1.1% | 7 | | Mar 2026 | 5.4K | 1.7% | 5 | 4.4K | 1.4% | 7 | | Apr 2026 | 4.4K | 1.4% | 5 | 4.4K | 1.4% | 6 | | May 2026 | 4.4K | 1.5% | 5 | 4.4K | 1.5% | 6 | | Jun 2026 | 4.4K | 1.5% | 6 | 5.4K | 1.9% | 5 | | Jul 2026 | 5.4K | 1.8% | 5 | 4.4K | 1.5% | 6 | | Aug 2026 | 6.6K | 1.9% | 5 | 3.6K | 1% | 7 | | Sep 2026 | 6.6K | 2.1% | 5 | 3.6K | 1.1% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using Fellow’s and Stojo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Fellow**: Measured on the search term “fellow carter”. - **Stojo**: Measured on the search term “stojo”. - [Fellow profile](/demand/global-en/brands/fellow-products) - [Stojo profile](/demand/global-en/brands/stojo) - [All keep cup brands worldwide](/demand/global-en/categories/keep-cup-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Fellow or Stojo more popular in search? In September 2026, Fellow had more branded searches than Stojo among keep cup brands worldwide. Fellow had about 6,600 branded searches, while Stojo had 3,600. Fellow made up 2.1% of all keep cup brand searches we track, and Stojo accounted for 1.1%. ## Cite this page Brandwave. "Fellow vs Stojo: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/fellow-products-vs-stojo This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/fellow-products-vs-stojo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.