--- title: "Fellow vs Hario: Which is searched more?" description: "Is Fellow or Hario more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pour-over coffee maker brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/fellow-products-vs-hario" publisher: "Brandwave" --- # Fellow vs Hario: Which is searched more? Is Fellow or Hario more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pour-over coffee maker brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Fellow and Hario - **Competitive set**: Pour-over coffee maker brands - **Market**: Global - **Month measured**: Sep 2026 - **Fellow Share of Search**: 0.46% - **Hario Share of Search**: 41.5% ## Is Fellow or Hario more popular in search? - In September 2026, Hario had more branded searches than Fellow among pour-over coffee maker brands worldwide. Hario had about 90,000 branded searches, while Fellow had 1,000. Hario made up 41.5% of all pour-over coffee maker brand searches we track, and Fellow accounted for 0.46%. - Hario was ahead of Fellow in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Fellow’s share of searches among pour-over coffee maker brands worldwide moved from 0.44% to 0.46%, and its estimated monthly branded searches held steady at 1K. - Across the 12 months ending September 2026, Hario’s share of searches among pour-over coffee maker brands worldwide moved from 43.6% to 41.5%, and its estimated monthly branded searches moved from 99K to 90K. ## Top pour-over coffee maker brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Hario appeared in all five answers. Fellow was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Hario was listed before Fellow in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Hario | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Kalita | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Chemex | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Fellow | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Bodum | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 | | Melitta | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about pour-over coffee maker brands - Asked ChatGPT "Which pour-over coffee maker should I buy?": 1. Hario, 2. Kalita, 3. Chemex - Asked ChatGPT "What are the best pour-over coffee maker brands?": 1. Hario, 2. Kalita, 3. Chemex, 4. Fellow - Asked ChatGPT "What's the best pour-over coffee maker for a beginner?": 1. Hario, 2. Kalita - Searched Google, AI Overview "pour over coffee maker": 1. Hario, 2. Chemex, 3. Bodum, 4. Kalita - Searched Google, AI Overview "best pour over coffee maker": 1. Hario, 2. Kalita, 3. Chemex Not named in any answer: Melitta. Brands are listed in the order each answer named them. The answers were collected in the United States on October 22, 2026. ## How did search popularity change for pour-over coffee maker brands worldwide in September 2026? - In September 2026, Chemex overtook Hario to become the leader among pour-over coffee maker brands worldwide, with 41.7% of the searches. - In September 2026, Hario lost share of searches among pour-over coffee maker brands worldwide, from 46.5% to 41.5%. ## Month by month | Month | Fellow estimated searches | Fellow Share of Search | Fellow rank | Hario estimated searches | Hario Share of Search | Hario rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1K | 0.44% | 6 | 99K | 43.6% | 1 | | Nov 2025 | 1.6K | 0.69% | 6 | 99K | 42.9% | 1 | | Dec 2025 | 1.9K | 0.74% | 6 | 121K | 47% | 1 | | Jan 2026 | 1.3K | 0.54% | 6 | 110K | 45.4% | 1 | | Feb 2026 | 1K | 0.51% | 6 | 90K | 45.6% | 1 | | Mar 2026 | 1K | 0.48% | 6 | 99K | 47.9% | 1 | | Apr 2026 | 880 | 0.41% | 6 | 99K | 46.5% | 1 | | May 2026 | 1K | 0.47% | 6 | 99K | 46.5% | 1 | | Jun 2026 | 880 | 0.43% | 6 | 99K | 48.1% | 1 | | Jul 2026 | 880 | 0.42% | 6 | 99K | 47.5% | 1 | | Aug 2026 | 1K | 0.47% | 6 | 99K | 46.5% | 1 | | Sep 2026 | 1K | 0.46% | 6 | 90K | 41.5% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Fellow’s and Hario’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Fellow**: Measured on the search term “fellow pour over”. - **Hario**: Measured on the search terms “hario” and “hario v60”, summed into one figure. - [Fellow profile](/demand/global-en/brands/fellow-products) - [Hario profile](/demand/global-en/brands/hario) - [All pour-over coffee maker brands worldwide](/demand/global-en/categories/pour-over-coffee-maker-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Fellow or Hario more popular in search? In September 2026, Hario had more branded searches than Fellow among pour-over coffee maker brands worldwide. Hario had about 90,000 branded searches, while Fellow had 1,000. Hario made up 41.5% of all pour-over coffee maker brand searches we track, and Fellow accounted for 0.46%. ## Cite this page Brandwave. "Fellow vs Hario: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/fellow-products-vs-hario This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/fellow-products-vs-hario. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.