--- title: "Felco vs Makita: Which is searched more?" description: "Is Felco or Makita more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Garden tool brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/felco-vs-makita" publisher: "Brandwave" --- # Felco vs Makita: Which is searched more? Is Felco or Makita more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Garden tool brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Felco and Makita - **Competitive set**: Garden tool brands - **Market**: Global - **Month measured**: Sep 2026 - **Felco Share of Search**: 0.61% - **Makita Share of Search**: 24.4% ## Is Felco or Makita more popular in search? - In September 2026, Makita had more branded searches than Felco among garden tool brands worldwide. Makita had about 884,000 branded searches, while Felco had 22,200. Makita made up 24.4% of all garden tool brand searches we track, and Felco accounted for 0.61%. - Makita was ahead of Felco in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Felco’s share of searches among garden tool brands worldwide moved from 0.53% to 0.61%, and its estimated monthly branded searches held steady at 22.2K. - Across the 12 months ending September 2026, Makita’s share of searches among garden tool brands worldwide moved from 30.7% to 24.4%, and its estimated monthly branded searches moved from 1.3M to 884K. ## Top garden tool brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Felco appeared in all five answers. Makita did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Fiskars | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Felco | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Burgon & Ball | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Corona Tools | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | DeWalt | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | EGO Power+ | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Husqvarna | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Ryobi | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Makita | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Gardena | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Trojan | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about garden tool brands - Asked ChatGPT "Which garden tool brand should I buy?": 1. Fiskars, 2. Felco, 3. EGO Power+, 4. Ryobi, 5. Corona Tools - Asked ChatGPT "What are the best garden tool brands?": 1. Felco, 2. Fiskars, 3. Burgon & Ball, 4. DeWalt, 5. Husqvarna, 6. Corona Tools, 7. EGO Power+ - Asked ChatGPT "What's the best garden tool brand for everyday garden work?": 1. Fiskars, 2. Felco, 3. Burgon & Ball, 4. Corona Tools, 5. DeWalt - Searched Google, AI Overview "best garden tools": 1. Felco - Searched Google, AI Overview "hand garden tools": 1. Felco Not named in any answer: Makita, Gardena and Trojan. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for garden tool brands worldwide in September 2026? - In September 2026, Makita gained share of searches among garden tool brands worldwide, from 23.7% to 24.4%. ## Month by month | Month | Felco estimated searches | Felco Share of Search | Felco rank | Makita estimated searches | Makita Share of Search | Makita rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 22.2K | 0.53% | 7 | 1.3M | 30.7% | 1 | | Nov 2025 | 27.1K | 0.61% | 7 | 1.3M | 29% | 1 | | Dec 2025 | 27.1K | 0.71% | 7 | 1.1M | 28% | 1 | | Jan 2026 | 27.1K | 0.76% | 7 | 873K | 24.5% | 2 | | Feb 2026 | 27.1K | 0.78% | 7 | 873K | 25.2% | 2 | | Mar 2026 | 33.1K | 0.78% | 7 | 1M | 24.6% | 2 | | Apr 2026 | 22.2K | 0.5% | 7 | 873K | 19.7% | 2 | | May 2026 | 22.2K | 0.48% | 7 | 884K | 19.2% | 2 | | Jun 2026 | 22.2K | 0.53% | 7 | 884K | 20.9% | 2 | | Jul 2026 | 18.1K | 0.52% | 7 | 723K | 20.7% | 2 | | Aug 2026 | 22.2K | 0.59% | 7 | 884K | 23.7% | 2 | | Sep 2026 | 22.2K | 0.61% | 7 | 884K | 24.4% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Felco’s and Makita’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Felco**: Measured on the search term “felco”. - **Makita**: Measured on the search terms “makita” and “makita battery”, summed into one figure. - [Felco profile](/demand/global-en/brands/felco) - [Makita profile](/demand/global-en/brands/makita) - [All garden tool brands worldwide](/demand/global-en/categories/garden-tool-brands): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Felco or Makita more popular in search? In September 2026, Makita had more branded searches than Felco among garden tool brands worldwide. Makita had about 884,000 branded searches, while Felco had 22,200. Makita made up 24.4% of all garden tool brand searches we track, and Felco accounted for 0.61%. ## Cite this page Brandwave. "Felco vs Makita: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/felco-vs-makita This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/felco-vs-makita. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.