---
title: "Feefo vs G2: Which is searched more?"
description: "Is Feefo or G2 more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Customer review platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/feefo-vs-g2"
publisher: "Brandwave"
---

# Feefo vs G2: Which is searched more?

Is Feefo or G2 more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Customer review platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Feefo and G2
- **Competitive set**: Customer review platforms
- **Market**: Global
- **Month measured**: Sep 2026
- **Feefo Share of Search**: 0.24%
- **G2 Share of Search**: 13.6%

## Is Feefo or G2 more popular in search?

- In September 2026, G2 had more branded searches than Feefo among customer review platforms worldwide. G2 had about 458,000 branded searches, while Feefo had 8,100. G2 made up 13.6% of all customer review platform searches we track, and Feefo accounted for 0.24%.
- G2 was ahead of Feefo in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Feefo’s share of searches among customer review platforms worldwide moved from 0.3% to 0.24%, and its estimated monthly branded searches moved from 9.9K to 8.1K.
- Across the 12 months ending September 2026, G2’s share of searches among customer review platforms worldwide moved from 11.5% to 13.6%, and its estimated monthly branded searches moved from 376K to 458K.

## How did search popularity change for customer review platforms worldwide in September 2026?

- In September 2026, G2 gained share of searches among customer review platforms worldwide, from 11.6% to 13.6%.
- Estimated monthly branded searches for Feefo worldwide fell 18.2% over 12 measured months, from 9.9K to 8.1K in September 2026.

## Month by month

| Month | Feefo estimated searches | Feefo Share of Search | Feefo rank | G2 estimated searches | G2 Share of Search | G2 rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 9.9K | 0.3% | 7 | 376K | 11.5% | 2 |
| Nov 2025 | 9.9K | 0.26% | 6 | 308K | 8.1% | 2 |
| Dec 2025 | 8.1K | 0.25% | 7 | 308K | 9.7% | 2 |
| Jan 2026 | 9.9K | 0.26% | 7 | 309K | 8.1% | 2 |
| Feb 2026 | 8.1K | 0.26% | 7 | 254K | 8.1% | 2 |
| Mar 2026 | 12.1K | 0.36% | 6 | 376K | 11.2% | 2 |
| Apr 2026 | 8.1K | 0.25% | 7 | 378K | 11.6% | 2 |
| May 2026 | 6.6K | 0.2% | 7 | 462K | 13.8% | 2 |
| Jun 2026 | 8.1K | 0.24% | 7 | 458K | 13.7% | 2 |
| Jul 2026 | 6.6K | 0.2% | 7 | 458K | 13.7% | 2 |
| Aug 2026 | 8.1K | 0.25% | 7 | 376K | 11.6% | 2 |
| Sep 2026 | 8.1K | 0.24% | 7 | 458K | 13.6% | 2 |

## How each brand is measured

Brandwave collects information about searches that people make online using Feefo’s and G2’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Feefo**: Measured on the search term “feefo”.
- **G2**: Measured on the search terms “g2” and “g2 reviews”, summed into one figure.

- [Feefo profile](/demand/global-en/brands/feefo)
- [G2 profile](/demand/global-en/brands/g2)
- [All customer review platforms worldwide](/demand/global-en/categories/customer-review-platforms): The set both shares are measured inside, 9 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Feefo or G2 more popular in search?

In September 2026, G2 had more branded searches than Feefo among customer review platforms worldwide. G2 had about 458,000 branded searches, while Feefo had 8,100. G2 made up 13.6% of all customer review platform searches we track, and Feefo accounted for 0.24%.

## Cite this page

Brandwave. "Feefo vs G2: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/feefo-vs-g2

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/feefo-vs-g2. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.