---
title: "Febreze vs Yankee Candle: Which is more popular by branded search?"
description: "Which is more popular in search, Febreze or Yankee Candle? Compare estimated monthly branded-search demand and Share of Search inside the Air freshener brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/febreze-vs-yankee-candle"
publisher: "Brandwave"
---

# Febreze vs Yankee Candle: Which is more popular by branded search?

Which is more popular in search, Febreze or Yankee Candle? Compare estimated monthly branded-search demand and Share of Search inside the Air freshener brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Febreze and Yankee Candle
- **Competitive set**: Air freshener brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Febreze Share of Search**: 25.2%
- **Yankee Candle Share of Search**: 56.5%

## Which is more popular in search, Febreze or Yankee Candle?

- In August 2026, Yankee Candle had more branded searches than Febreze among air freshener brands worldwide. Yankee Candle was estimated to have 450K branded searches compared to Febreze’s 201K, and held a 56.5% Share of Search versus Febreze’s 25.2%.
- Yankee Candle was ahead of Febreze in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Febreze’s estimated Share of Search among air freshener brands worldwide moved from 16.8% to 25.2%, and its estimated monthly branded searches held steady at 201K.
- Across the 11 months ending August 2026, Yankee Candle’s estimated Share of Search among air freshener brands worldwide moved from 68.6% to 56.5%, and its estimated monthly branded searches moved from 823K to 450K.

## How did search popularity change for air freshener brands worldwide in August 2026?

- In August 2026, Yankee Candle gained estimated Share of Search among air freshener brands worldwide, from 51.3% to 56.5%.
- In August 2026, Febreze lost estimated Share of Search among air freshener brands worldwide, from 28.1% to 25.2%.

## Month by month

| Month | Febreze estimated searches | Febreze Share of Search | Febreze rank | Yankee Candle estimated searches | Yankee Candle Share of Search | Yankee Candle rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 201K | 16.8% | 2 | 823K | 68.6% | 1 |
| Nov 2025 | 201K | 12.6% | 2 | 1.2M | 76.4% | 1 |
| Dec 2025 | 165K | 9.1% | 2 | 1.5M | 82.9% | 1 |
| Jan 2026 | 201K | 22.4% | 2 | 550K | 61.3% | 1 |
| Feb 2026 | 165K | 24.4% | 2 | 368K | 54.4% | 1 |
| Mar 2026 | 165K | 24.3% | 2 | 368K | 54.2% | 1 |
| Apr 2026 | 165K | 27% | 2 | 301K | 49.2% | 1 |
| May 2026 | 165K | 28.2% | 2 | 301K | 51.5% | 1 |
| Jun 2026 | 165K | 28.2% | 2 | 301K | 51.5% | 1 |
| Jul 2026 | 165K | 28.1% | 2 | 301K | 51.3% | 1 |
| Aug 2026 | 201K | 25.2% | 2 | 450K | 56.5% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Febreze’s and Yankee Candle’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Febreze**: Measured on the search term “febreze”.
- **Yankee Candle**: Measured on the search term “yankee candle”.

- [Febreze profile](/demand/global-en/brands/febreze)
- [Yankee Candle profile](/demand/global-en/brands/yankee-candle)
- [All air freshener brands worldwide](/demand/global-en/categories/air-freshener-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Febreze or Yankee Candle?

In August 2026, Yankee Candle had more branded searches than Febreze among air freshener brands worldwide. Yankee Candle was estimated to have 450K branded searches compared to Febreze’s 201K, and held a 56.5% Share of Search versus Febreze’s 25.2%.

## Cite this page

Brandwave. "Febreze vs Yankee Candle: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/febreze-vs-yankee-candle

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/febreze-vs-yankee-candle. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.