---
title: "Febreze vs Glade: Which is more popular by branded search?"
description: "Which is more popular in search, Febreze or Glade? Compare estimated monthly branded-search demand and Share of Search inside the Air freshener brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/febreze-vs-glade"
publisher: "Brandwave"
---

# Febreze vs Glade: Which is more popular by branded search?

Which is more popular in search, Febreze or Glade? Compare estimated monthly branded-search demand and Share of Search inside the Air freshener brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Febreze and Glade
- **Competitive set**: Air freshener brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Febreze Share of Search**: 25.2%
- **Glade Share of Search**: 1%

## Which is more popular in search, Febreze or Glade?

- In August 2026, Febreze had more branded searches than Glade among air freshener brands worldwide. Febreze was estimated to have 201K branded searches compared to Glade’s 8.1K, and held a 25.2% Share of Search versus Glade’s 1%.
- Febreze was ahead of Glade in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Febreze’s estimated Share of Search among air freshener brands worldwide moved from 16.8% to 25.2%, and its estimated monthly branded searches held steady at 201K.
- Across the 11 months ending August 2026, Glade’s estimated Share of Search among air freshener brands worldwide moved from 0.68% to 1%, and its estimated monthly branded searches held steady at 8.1K.

## How did search popularity change for air freshener brands worldwide in August 2026?

- In August 2026, Febreze lost estimated Share of Search among air freshener brands worldwide, from 28.1% to 25.2%.

## Month by month

| Month | Febreze estimated searches | Febreze Share of Search | Febreze rank | Glade estimated searches | Glade Share of Search | Glade rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 201K | 16.8% | 2 | 8.1K | 0.68% | 4 |
| Nov 2025 | 201K | 12.6% | 2 | 8.1K | 0.51% | 4 |
| Dec 2025 | 165K | 9.1% | 2 | 6.6K | 0.36% | 4 |
| Jan 2026 | 201K | 22.4% | 2 | 8.1K | 0.9% | 4 |
| Feb 2026 | 165K | 24.4% | 2 | 6.6K | 0.97% | 4 |
| Mar 2026 | 165K | 24.3% | 2 | 8.1K | 1.2% | 4 |
| Apr 2026 | 165K | 27% | 2 | 8.1K | 1.3% | 4 |
| May 2026 | 165K | 28.2% | 2 | 6.6K | 1.1% | 4 |
| Jun 2026 | 165K | 28.2% | 2 | 6.6K | 1.1% | 4 |
| Jul 2026 | 165K | 28.1% | 2 | 8.1K | 1.4% | 4 |
| Aug 2026 | 201K | 25.2% | 2 | 8.1K | 1% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Febreze’s and Glade’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Febreze**: Measured on the search term “febreze”.
- **Glade**: Measured on the search term “glade spray”.

- [Febreze profile](/demand/global-en/brands/febreze)
- [Glade profile](/demand/global-en/brands/glade)
- [All air freshener brands worldwide](/demand/global-en/categories/air-freshener-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Febreze or Glade?

In August 2026, Febreze had more branded searches than Glade among air freshener brands worldwide. Febreze was estimated to have 201K branded searches compared to Glade’s 8.1K, and held a 25.2% Share of Search versus Glade’s 1%.

## Cite this page

Brandwave. "Febreze vs Glade: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/febreze-vs-glade

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/febreze-vs-glade. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.