---
title: "Featured vs HARO: Which is searched more?"
description: "Is Featured or HARO more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Journalist request services set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/featured-com-vs-haro"
publisher: "Brandwave"
---

# Featured vs HARO: Which is searched more?

Is Featured or HARO more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Journalist request services set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Featured and HARO
- **Competitive set**: Journalist request services
- **Market**: Global
- **Month measured**: Sep 2026
- **Featured Share of Search**: 2.9%
- **HARO Share of Search**: 6.4%

## Is Featured or HARO more popular in search?

- In September 2026, HARO had more branded searches than Featured among journalist request services worldwide. HARO had about 1,600 branded searches, while Featured had 720. HARO made up 6.4% of all journalist request service searches we track, and Featured accounted for 2.9%.
- HARO was ahead of Featured in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Featured’s share of searches among journalist request services worldwide moved from 3.3% to 2.9%, and its estimated monthly branded searches held steady at 720.
- Across the 12 months ending September 2026, HARO’s share of searches among journalist request services worldwide moved from 13.3% to 6.4%, and its estimated monthly branded searches moved from 2.9K to 1.6K.

## How did search popularity change for journalist request services worldwide in September 2026?

- In September 2026, HARO lost share of searches among journalist request services worldwide, from 7.4% to 6.4%.

## Month by month

| Month | Featured estimated searches | Featured Share of Search | Featured rank | HARO estimated searches | HARO Share of Search | HARO rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 720 | 3.3% | 4 | 2.9K | 13.3% | 2 |
| Nov 2025 | 880 | 4% | 4 | 2.9K | 13.3% | 2 |
| Dec 2025 | 880 | 4.2% | 4 | 2.9K | 13.8% | 2 |
| Jan 2026 | 720 | 3.4% | 4 | 2.9K | 13.6% | 2 |
| Feb 2026 | 720 | 3.3% | 4 | 2.9K | 13.2% | 2 |
| Mar 2026 | 880 | 4% | 4 | 2.9K | 13.1% | 2 |
| Apr 2026 | 880 | 4.1% | 4 | 2.4K | 11.1% | 2 |
| May 2026 | 1K | 3.8% | 5 | 2.4K | 9.1% | 2 |
| Jun 2026 | 880 | 3.5% | 5 | 1.9K | 7.5% | 3 |
| Jul 2026 | 720 | 2.8% | 5 | 1.9K | 7.4% | 3 |
| Aug 2026 | 720 | 2.8% | 5 | 1.9K | 7.4% | 3 |
| Sep 2026 | 720 | 2.9% | 5 | 1.6K | 6.4% | 3 |

## How each brand is measured

Brandwave collects information about searches that people make online using Featured’s and HARO’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Featured**: Measured on the search term “featured.com”.
- **HARO**: Measured on the search term “help a reporter”.

- [Featured profile](/demand/global-en/brands/featured-com)
- [HARO profile](/demand/global-en/brands/haro)
- [All journalist request services worldwide](/demand/global-en/categories/journalist-request-services): The set both shares are measured inside, 6 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Featured or HARO more popular in search?

In September 2026, HARO had more branded searches than Featured among journalist request services worldwide. HARO had about 1,600 branded searches, while Featured had 720. HARO made up 6.4% of all journalist request service searches we track, and Featured accounted for 2.9%.

## Cite this page

Brandwave. "Featured vs HARO: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/featured-com-vs-haro

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/featured-com-vs-haro. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.