--- title: "Feather vs Wilkinson Sword: Which is searched more?" description: "Is Feather or Wilkinson Sword more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Razor blade brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/feather-vs-wilkinson-sword" publisher: "Brandwave" --- # Feather vs Wilkinson Sword: Which is searched more? Is Feather or Wilkinson Sword more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Razor blade brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Feather and Wilkinson Sword - **Competitive set**: Razor blade brands - **Market**: Global - **Month measured**: Sep 2026 - **Feather Share of Search**: 1.2% - **Wilkinson Sword Share of Search**: 1.6% ## Is Feather or Wilkinson Sword more popular in search? - In September 2026, Wilkinson Sword had more branded searches than Feather among razor blade brands worldwide. Wilkinson Sword had about 22,200 branded searches, while Feather had 16,500. Wilkinson Sword made up 1.6% of all razor blade brand searches we track, and Feather accounted for 1.2%. - The lead changed hands 2 times in the 12 months ending September 2026: Feather took it in February 2026, Wilkinson Sword took it in May 2026. - Across the 12 months ending September 2026, Feather’s share of searches among razor blade brands worldwide moved from 0.94% to 1.2%, and its estimated monthly branded searches moved from 13.5K to 16.5K. - Across the 12 months ending September 2026, Wilkinson Sword’s share of searches among razor blade brands worldwide moved from 1.5% to 1.6%, and its estimated monthly branded searches held steady at 22.2K. ## Top razor blade brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Feather appeared in all five answers. Wilkinson Sword was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Feather was listed before Wilkinson Sword in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Gillette | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Feather | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Schick | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Personna | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Wilkinson Sword | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | BIC | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Dollar Shave Club | 7th | 0 of 3 | 1 of 2 | 1 of 5 | ## Every AI answer about razor blade brands - Asked ChatGPT "Which razor blade brand should I buy?": 1. Gillette, 2. Schick, 3. Personna, 4. Feather - Asked ChatGPT "What are the best razor blade brands?": 1. Gillette, 2. Schick, 3. Feather, 4. Personna, 5. BIC - Asked ChatGPT "What's the best razor blade brand for a close shave?": 1. Gillette, 2. Feather, 3. Schick - Searched Google, AI Overview "razor blade brands": 1. Feather, 2. Wilkinson Sword, 3. Gillette, 4. Schick, 5. BIC, 6. Dollar Shave Club - Searched Google, AI Overview "best razor blades": 1. Feather, 2. Gillette Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for razor blade brands worldwide in September 2026? - Estimated monthly branded searches for Feather worldwide rose 22.2% over 12 measured months, from 13.5K to 16.5K in September 2026. ## Month by month | Month | Feather estimated searches | Feather Share of Search | Feather rank | Wilkinson Sword estimated searches | Wilkinson Sword Share of Search | Wilkinson Sword rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 13.5K | 0.94% | 6 | 22.2K | 1.5% | 5 | | Nov 2025 | 15.3K | 1% | 6 | 22.2K | 1.5% | 5 | | Dec 2025 | 22K | 1.5% | 6 | 22.2K | 1.5% | 5 | | Jan 2026 | 22K | 1.5% | 6 | 22.2K | 1.5% | 5 | | Feb 2026 | 24.7K | 2% | 5 | 22.2K | 1.8% | 6 | | Mar 2026 | 28K | 2% | 5 | 22.2K | 1.5% | 6 | | Apr 2026 | 24.2K | 1.7% | 5 | 22.2K | 1.6% | 6 | | May 2026 | 18.7K | 1.4% | 6 | 27.1K | 2% | 5 | | Jun 2026 | 16.5K | 1.2% | 6 | 27.1K | 1.9% | 5 | | Jul 2026 | 15.3K | 1.1% | 6 | 27.1K | 2% | 5 | | Aug 2026 | 17.5K | 1.2% | 6 | 27.1K | 1.8% | 5 | | Sep 2026 | 16.5K | 1.2% | 6 | 22.2K | 1.6% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Feather’s and Wilkinson Sword’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Feather**: Measured on the search terms “feather razor” and “feather razor blades”, summed into one figure. - **Wilkinson Sword**: Measured on the search term “wilkinson sword”. - [Feather profile](/demand/global-en/brands/feather) - [Wilkinson Sword profile](/demand/global-en/brands/wilkinson-sword) - [All razor blade brands worldwide](/demand/global-en/categories/razor-blade-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Feather or Wilkinson Sword more popular in search? In September 2026, Wilkinson Sword had more branded searches than Feather among razor blade brands worldwide. Wilkinson Sword had about 22,200 branded searches, while Feather had 16,500. Wilkinson Sword made up 1.6% of all razor blade brand searches we track, and Feather accounted for 1.2%. ## Cite this page Brandwave. "Feather vs Wilkinson Sword: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/feather-vs-wilkinson-sword This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/feather-vs-wilkinson-sword. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.