---
title: "Feast vs Hill's: Which is more popular by branded search?"
description: "Which is more popular in search, Feast or Hill's? Compare estimated monthly branded-search demand and Share of Search inside the Cat food brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/feast-vs-hills"
publisher: "Brandwave"
---

# Feast vs Hill's: Which is more popular by branded search?

Which is more popular in search, Feast or Hill's? Compare estimated monthly branded-search demand and Share of Search inside the Cat food brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Feast and Hill's
- **Competitive set**: Cat food brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Feast Share of Search**: 0.12%
- **Hill's Share of Search**: 34.7%

## Which is more popular in search, Feast or Hill's?

- In August 2026, Hill's had more branded searches than Feast among cat food brands worldwide. Hill's was estimated to have 450K branded searches compared to Feast’s 1.6K, and held a 34.7% Share of Search versus Feast’s 0.12%.
- Hill's was ahead of Feast in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Feast’s estimated Share of Search among cat food brands worldwide moved from 0.11% to 0.12%, and its estimated monthly branded searches held steady at 1.6K.
- Across the 11 months ending August 2026, Hill's’ estimated Share of Search among cat food brands worldwide moved from 39.3% to 34.7%, and its estimated monthly branded searches moved from 550K to 450K.

## How did search popularity change for cat food brands worldwide in August 2026?

- In August 2026, Hill's lost estimated Share of Search among cat food brands worldwide, from 38.3% to 34.7%.

## Month by month

| Month | Feast estimated searches | Feast Share of Search | Feast rank | Hill's estimated searches | Hill's Share of Search | Hill's rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.6K | 0.11% | 5 | 550K | 39.3% | 2 |
| Nov 2025 | 1.6K | 0.11% | 5 | 550K | 39.2% | 2 |
| Dec 2025 | 1.6K | 0.14% | 5 | 450K | 38.2% | 2 |
| Jan 2026 | 1.6K | 0.11% | 5 | 550K | 39.4% | 2 |
| Feb 2026 | 1.6K | 0.14% | 5 | 450K | 38.3% | 2 |
| Mar 2026 | 2.4K | 0.17% | 5 | 450K | 31.1% | 2 |
| Apr 2026 | 1.9K | 0.16% | 5 | 450K | 38.2% | 2 |
| May 2026 | 1.6K | 0.14% | 5 | 450K | 38.2% | 2 |
| Jun 2026 | 1.6K | 0.14% | 5 | 450K | 38.3% | 2 |
| Jul 2026 | 1.6K | 0.14% | 5 | 450K | 38.3% | 2 |
| Aug 2026 | 1.6K | 0.12% | 5 | 450K | 34.7% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Feast’s and Hill's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Feast**: Measured on the search term “feast feature store”.
- **Hill's**: Measured on the search term “hill's”.

- [Feast profile](/demand/global-en/brands/feast)
- [Hill's profile](/demand/global-en/brands/hills)
- [All cat food brands worldwide](/demand/global-en/categories/cat-food-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Feast or Hill's?

In August 2026, Hill's had more branded searches than Feast among cat food brands worldwide. Hill's was estimated to have 450K branded searches compared to Feast’s 1.6K, and held a 34.7% Share of Search versus Feast’s 0.12%.

## Cite this page

Brandwave. "Feast vs Hill's: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/feast-vs-hills

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/feast-vs-hills. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.