--- title: "Fear of God Essentials vs Kith: Which is searched more?" description: "Is Fear of God Essentials or Kith more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Streetwear brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/fear-of-god-essentials-vs-kith" publisher: "Brandwave" --- # Fear of God Essentials vs Kith: Which is searched more? Is Fear of God Essentials or Kith more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Streetwear brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Fear of God Essentials and Kith - **Competitive set**: Streetwear brands - **Market**: Global - **Month measured**: Sep 2026 - **Fear of God Essentials Share of Search**: 1.4% - **Kith Share of Search**: 4.6% ## Is Fear of God Essentials or Kith more popular in search? - In September 2026, Kith had more branded searches than Fear of God Essentials among streetwear brands worldwide. Kith had about 450,000 branded searches, while Fear of God Essentials had 135,000. Kith made up 4.6% of all streetwear brand searches we track, and Fear of God Essentials accounted for 1.4%. - Kith was ahead of Fear of God Essentials in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Fear of God Essentials’ share of searches among streetwear brands worldwide moved from 1.3% to 1.4%, and its estimated monthly branded searches moved from 165K to 135K. - Across the 12 months ending September 2026, Kith’s share of searches among streetwear brands worldwide moved from 4.5% to 4.6%, and its estimated monthly branded searches moved from 550K to 450K. ## Top streetwear brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Fear of God Essentials was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Kith was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Fear of God Essentials was listed before Kith in two out of three answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Stüssy | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Carhartt WIP | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Supreme | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Corteiz | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Fear of God Essentials | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Off-White | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Aimé Leon Dore | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | Kith | 8th | 0 of 3 | 1 of 2 | 1 of 5 | | Dickies | 9th | 2 of 3 | 0 of 2 | 2 of 5 | | Champion | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about streetwear brands - Asked ChatGPT "Which streetwear brand should I buy?": 1. Stüssy, 2. Carhartt WIP, 3. Corteiz, 4. Dickies - Asked ChatGPT "What are the best streetwear brands?": 1. Stüssy, 2. Supreme, 3. Carhartt WIP, 4. Corteiz, 5. Fear of God Essentials, 6. Aimé Leon Dore, 7. Off-White, 8. Dickies - Asked ChatGPT "What's the best streetwear brand for casual wear?": 1. Stüssy, 2. Carhartt WIP, 3. Fear of God Essentials, 4. Supreme - Searched Google, AI Overview "streetwear brands": 1. Stüssy, 2. Supreme, 3. Carhartt WIP, 4. Off-White, 5. Kith, 6. Corteiz, 7. Aimé Leon Dore - Searched Google, AI Overview "streetwear for men": named none of the brands we track Not named in any answer: Champion. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How did search popularity change for streetwear brands worldwide in September 2026? - Estimated monthly branded searches for Fear of God Essentials worldwide fell 18.2% over 12 measured months, from 165K to 135K in September 2026. - Estimated monthly branded searches for Kith worldwide fell 18.2% over 12 measured months, from 550K to 450K in September 2026. ## Month by month | Month | Fear of God Essentials estimated searches | Fear of God Essentials Share of Search | Fear of God Essentials rank | Kith estimated searches | Kith Share of Search | Kith rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 165K | 1.3% | 9 | 550K | 4.5% | 7 | | Nov 2025 | 201K | 1.4% | 9 | 673K | 4.6% | 7 | | Dec 2025 | 301K | 2% | 9 | 823K | 5.4% | 6 | | Jan 2026 | 165K | 1.4% | 9 | 550K | 4.8% | 6 | | Feb 2026 | 135K | 1.4% | 9 | 450K | 4.7% | 6 | | Mar 2026 | 135K | 1.3% | 9 | 550K | 5.2% | 6 | | Apr 2026 | 135K | 1.4% | 9 | 550K | 5.9% | 6 | | May 2026 | 165K | 1.8% | 9 | 673K | 7.3% | 6 | | Jun 2026 | 110K | 1.3% | 9 | 550K | 6.6% | 6 | | Jul 2026 | 110K | 1.3% | 9 | 450K | 5.4% | 6 | | Aug 2026 | 135K | 1.3% | 9 | 450K | 4.4% | 6 | | Sep 2026 | 135K | 1.4% | 9 | 450K | 4.6% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Fear of God Essentials’ and Kith’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Fear of God Essentials**: Measured on the search term “fear of god essentials”. - **Kith**: Measured on the search term “kith”. - [Fear of God Essentials profile](/demand/global-en/brands/fear-of-god-essentials) - [Kith profile](/demand/global-en/brands/kith) - [All streetwear brands worldwide](/demand/global-en/categories/streetwear-brands): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Fear of God Essentials or Kith more popular in search? In September 2026, Kith had more branded searches than Fear of God Essentials among streetwear brands worldwide. Kith had about 450,000 branded searches, while Fear of God Essentials had 135,000. Kith made up 4.6% of all streetwear brand searches we track, and Fear of God Essentials accounted for 1.4%. ## Cite this page Brandwave. "Fear of God Essentials vs Kith: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/fear-of-god-essentials-vs-kith This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/fear-of-god-essentials-vs-kith. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.