--- title: "FatSecret vs Lose It!: Which is searched more?" description: "Is FatSecret or Lose It! more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Calorie counter brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/fatsecret-vs-lose-it" publisher: "Brandwave" --- # FatSecret vs Lose It!: Which is searched more? Is FatSecret or Lose It! more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Calorie counter brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: FatSecret and Lose It! - **Competitive set**: Calorie counter brands - **Market**: Global - **Month measured**: Sep 2026 - **FatSecret Share of Search**: 3.9% - **Lose It! Share of Search**: 2.2% ## Is FatSecret or Lose It! more popular in search? - In September 2026, FatSecret had more branded searches than Lose It! among calorie counter brands worldwide. FatSecret had about 90,500 branded searches, while Lose It! had 52,600. FatSecret made up 3.9% of all calorie counter brand searches we track, and Lose It! accounted for 2.2%. - FatSecret was ahead of Lose It! in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, FatSecret’s share of searches among calorie counter brands worldwide moved from 7.2% to 3.9%, and its estimated monthly branded searches moved from 110K to 90.5K. - Across the 12 months ending September 2026, Lose It!’s share of searches among calorie counter brands worldwide moved from 4.4% to 2.2%, and its estimated monthly branded searches moved from 67.6K to 52.6K. ## Top calorie counter brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Lose It! appeared in all five answers. FatSecret was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Lose It! was listed before FatSecret in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Lose It! | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Cronometer | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | MyFitnessPal | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | MacroFactor | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | FatSecret | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Noom | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Weight Watchers | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about calorie counter brands - Asked ChatGPT "Which calorie counter app should I use?": 1. Cronometer, 2. Lose It!, 3. MacroFactor - Asked ChatGPT "What are the best calorie counter apps?": 1. Lose It!, 2. Cronometer, 3. MacroFactor, 4. MyFitnessPal, 5. FatSecret - Asked ChatGPT "What's the best calorie counter app for weight loss?": 1. Lose It!, 2. Cronometer, 3. MacroFactor, 4. MyFitnessPal - Searched Google, AI Overview "calorie counter apps": 1. MyFitnessPal, 2. Cronometer, 3. Lose It!, 4. Noom - Searched Google, AI Overview "calorie counter for weight loss": 1. MyFitnessPal, 2. Lose It!, 3. Cronometer, 4. FatSecret Not named in any answer: Weight Watchers. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for calorie counter brands worldwide in September 2026? - In September 2026, FatSecret lost share of searches among calorie counter brands worldwide, from 6.1% to 3.9%. - In September 2026, Lose It! lost share of searches among calorie counter brands worldwide, from 3.7% to 2.2%. ## Month by month | Month | FatSecret estimated searches | FatSecret Share of Search | FatSecret rank | Lose It! estimated searches | Lose It! Share of Search | Lose It! rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 110K | 7.2% | 5 | 67.6K | 4.4% | 6 | | Nov 2025 | 110K | 8.5% | 5 | 64.3K | 5% | 6 | | Dec 2025 | 90.5K | 7.3% | 5 | 64.3K | 5.2% | 6 | | Jan 2026 | 135K | 5.7% | 5 | 101K | 4.3% | 6 | | Feb 2026 | 110K | 7.2% | 5 | 67.6K | 4.4% | 6 | | Mar 2026 | 110K | 6.2% | 5 | 71.7K | 4.1% | 6 | | Apr 2026 | 135K | 7% | 5 | 67.6K | 3.5% | 6 | | May 2026 | 110K | 5% | 5 | 58.6K | 2.7% | 6 | | Jun 2026 | 90.5K | 6.1% | 5 | 58.6K | 3.9% | 6 | | Jul 2026 | 90.5K | 6.1% | 5 | 58.6K | 3.9% | 6 | | Aug 2026 | 90.5K | 6.1% | 5 | 55.3K | 3.7% | 6 | | Sep 2026 | 90.5K | 3.9% | 5 | 52.6K | 2.2% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using FatSecret’s and Lose It!’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **FatSecret**: Measured on the search term “fatsecret”. - **Lose It!**: Measured on the search terms “lose it” and “lose it app”, summed into one figure. - [FatSecret profile](/demand/global-en/brands/fatsecret) - [Lose It! profile](/demand/global-en/brands/lose-it) - [All calorie counter brands worldwide](/demand/global-en/categories/calorie-counter-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is FatSecret or Lose It! more popular in search? In September 2026, FatSecret had more branded searches than Lose It! among calorie counter brands worldwide. FatSecret had about 90,500 branded searches, while Lose It! had 52,600. FatSecret made up 3.9% of all calorie counter brand searches we track, and Lose It! accounted for 2.2%. ## Cite this page Brandwave. "FatSecret vs Lose It!: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/fatsecret-vs-lose-it This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/fatsecret-vs-lose-it. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.