---
title: "Fathom vs Umami: Which is more popular by branded search?"
description: "Which is more popular in search, Fathom or Umami? Compare estimated monthly branded-search demand and Share of Search inside the Website analytics platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/fathom-vs-umami"
publisher: "Brandwave"
---

# Fathom vs Umami: Which is more popular by branded search?

Which is more popular in search, Fathom or Umami? Compare estimated monthly branded-search demand and Share of Search inside the Website analytics platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Fathom and Umami
- **Competitive set**: Website analytics platforms
- **Market**: Global
- **Month measured**: Aug 2026
- **Fathom Share of Search**: 3.1%
- **Umami Share of Search**: 0.34%

## Which is more popular in search, Fathom or Umami?

- In August 2026, Fathom had more branded searches than Umami among website analytics platforms worldwide. Fathom was estimated to have 72.3K branded searches compared to Umami’s 8.1K, and held a 3.1% Share of Search versus Umami’s 0.34%.
- Fathom was ahead of Umami in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Fathom’s estimated Share of Search among website analytics platforms worldwide moved from 3.8% to 3.1%, and its estimated monthly branded searches moved from 73.9K to 72.3K.
- Across the 11 months ending August 2026, Umami’s estimated Share of Search among website analytics platforms worldwide moved from 0.28% to 0.34%, and its estimated monthly branded searches moved from 5.4K to 8.1K.

## How did search popularity change for website analytics platforms worldwide in August 2026?

- Estimated monthly branded searches for Umami worldwide rose 50% over 11 measured months, from 5.4K to 8.1K in August 2026.

## Month by month

| Month | Fathom estimated searches | Fathom Share of Search | Fathom rank | Umami estimated searches | Umami Share of Search | Umami rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 73.9K | 3.8% | 2 | 5.4K | 0.28% | 5 |
| Nov 2025 | 74K | 3.8% | 2 | 5.4K | 0.28% | 5 |
| Dec 2025 | 50.1K | 2.6% | 2 | 6.6K | 0.34% | 5 |
| Jan 2026 | 76.1K | 3.9% | 2 | 6.6K | 0.34% | 5 |
| Feb 2026 | 74K | 3.8% | 2 | 6.6K | 0.34% | 5 |
| Mar 2026 | 84.2K | 3.6% | 2 | 8.1K | 0.34% | 5 |
| Apr 2026 | 88.4K | 3.7% | 2 | 8.1K | 0.34% | 5 |
| May 2026 | 84.8K | 3% | 2 | 8.1K | 0.28% | 5 |
| Jun 2026 | 87.8K | 3.7% | 2 | 8.1K | 0.34% | 5 |
| Jul 2026 | 82.9K | 3.5% | 2 | 9.9K | 0.42% | 5 |
| Aug 2026 | 72.3K | 3.1% | 2 | 8.1K | 0.34% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Fathom’s and Umami’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Fathom**: Measured on the search terms “Fathom AI”, “fathom ai app”, “fathom ai meeting notes”, “fathom ai note taker”, “fathom ai notetaker”, “fathom ai pricing”, “fathom app”, “fathom meeting notes”, “fathom meeting recorder”, “fathom note taker”, “fathom notetaker”, “fathom pricing”, “fathom recorder”, “fathom video” and “fathom zoom”, summed into one figure.
- **Umami**: Measured on the search term “umami analytics”.

- [Fathom profile](/demand/global-en/brands/fathom)
- [Umami profile](/demand/global-en/brands/umami)
- [All website analytics platforms worldwide](/demand/global-en/categories/website-analytics-platforms): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Fathom or Umami?

In August 2026, Fathom had more branded searches than Umami among website analytics platforms worldwide. Fathom was estimated to have 72.3K branded searches compared to Umami’s 8.1K, and held a 3.1% Share of Search versus Umami’s 0.34%.

## Cite this page

Brandwave. "Fathom vs Umami: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/fathom-vs-umami

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/fathom-vs-umami. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.