---
title: "Fathom vs Umami: Which is more popular by branded search?"
description: "Which is more popular in search, Fathom or Umami? Compare estimated monthly branded-search demand and Share of Search inside the Privacy analytics platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/fathom-finance-vs-umami"
publisher: "Brandwave"
---

# Fathom vs Umami: Which is more popular by branded search?

Which is more popular in search, Fathom or Umami? Compare estimated monthly branded-search demand and Share of Search inside the Privacy analytics platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Fathom and Umami
- **Competitive set**: Privacy analytics platforms
- **Market**: Global
- **Month measured**: Aug 2026
- **Fathom Share of Search**: 1.1%
- **Umami Share of Search**: 17.7%

## Which is more popular in search, Fathom or Umami?

- In August 2026, Umami had more branded searches than Fathom among privacy analytics platforms worldwide. Umami was estimated to have 8.1K branded searches compared to Fathom’s 510, and held a 17.7% Share of Search versus Fathom’s 1.1%.
- Umami was ahead of Fathom in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Fathom’s estimated Share of Search among privacy analytics platforms worldwide held steady at 1.1%, and its estimated monthly branded searches moved from 620 to 510.
- Across the 11 months ending August 2026, Umami’s estimated Share of Search among privacy analytics platforms worldwide moved from 9.1% to 17.7%, and its estimated monthly branded searches moved from 5.4K to 8.1K.

## How did search popularity change for privacy analytics platforms worldwide in August 2026?

- In August 2026, Umami lost estimated Share of Search among privacy analytics platforms worldwide, from 19.9% to 17.7%.
- Estimated monthly branded searches for Fathom worldwide fell 17.7% over 11 measured months, from 620 to 510 in August 2026.

## Month by month

| Month | Fathom estimated searches | Fathom Share of Search | Fathom rank | Umami estimated searches | Umami Share of Search | Umami rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 620 | 1.1% | 5 | 5.4K | 9.1% | 3 |
| Nov 2025 | 630 | 1.1% | 5 | 5.4K | 9.1% | 3 |
| Dec 2025 | 550 | 1.1% | 5 | 6.6K | 13.1% | 3 |
| Jan 2026 | 680 | 1.1% | 5 | 6.6K | 10.9% | 3 |
| Feb 2026 | 670 | 1.5% | 5 | 6.6K | 14.3% | 3 |
| Mar 2026 | 660 | 1.3% | 5 | 8.1K | 16.4% | 3 |
| Apr 2026 | 600 | 1.2% | 5 | 8.1K | 16.2% | 3 |
| May 2026 | 570 | 1.2% | 5 | 8.1K | 17.7% | 3 |
| Jun 2026 | 440 | 0.65% | 5 | 8.1K | 12% | 3 |
| Jul 2026 | 520 | 1% | 5 | 9.9K | 19.9% | 3 |
| Aug 2026 | 510 | 1.1% | 5 | 8.1K | 17.7% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Fathom’s and Umami’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Fathom**: Measured on the search terms “fathom accounting”, “fathom cash flow”, “fathom financial reporting” and “fathomhq com”, summed into one figure.
- **Umami**: Measured on the search term “umami analytics”.

- [Fathom profile](/demand/global-en/brands/fathom-finance)
- [Umami profile](/demand/global-en/brands/umami)
- [All privacy analytics platforms worldwide](/demand/global-en/categories/privacy-analytics-platforms): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Fathom or Umami?

In August 2026, Umami had more branded searches than Fathom among privacy analytics platforms worldwide. Umami was estimated to have 8.1K branded searches compared to Fathom’s 510, and held a 17.7% Share of Search versus Fathom’s 1.1%.

## Cite this page

Brandwave. "Fathom vs Umami: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/fathom-finance-vs-umami

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/fathom-finance-vs-umami. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.