---
title: "Fathom vs Mode Analytics: Which is searched more?"
description: "Which is more popular in search, Fathom or Mode Analytics? Compare estimated monthly branded-search demand and Share of Search inside the Web analytics platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/fathom-finance-vs-mode"
publisher: "Brandwave"
---

# Fathom vs Mode Analytics: Which is searched more?

Which is more popular in search, Fathom or Mode Analytics? Compare estimated monthly branded-search demand and Share of Search inside the Web analytics platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Fathom and Mode Analytics
- **Competitive set**: Web analytics platforms
- **Market**: Global
- **Month measured**: Aug 2026
- **Fathom Share of Search**: 0.02%
- **Mode Analytics Share of Search**: 0.08%

## Which is more popular in search, Fathom or Mode Analytics?

- In August 2026, Mode Analytics had more branded searches than Fathom among web analytics platforms worldwide. Mode Analytics was estimated to have 1.9K branded searches compared to Fathom’s 510, and held a 0.08% Share of Search versus Fathom’s 0.02%.
- Mode Analytics was ahead of Fathom in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Fathom’s estimated Share of Search among web analytics platforms worldwide moved from 0.03% to 0.02%, and its estimated monthly branded searches moved from 620 to 510.
- Across the 11 months ending August 2026, Mode Analytics’ estimated Share of Search among web analytics platforms worldwide moved from 0.15% to 0.08%, and its estimated monthly branded searches moved from 2.9K to 1.9K.

## How did search popularity change for web analytics platforms worldwide in August 2026?

- Estimated monthly branded searches for Mode Analytics worldwide fell 34.5% over 11 measured months, from 2.9K to 1.9K in August 2026.
- Estimated monthly branded searches for Fathom worldwide fell 17.7% over 11 measured months, from 620 to 510 in August 2026.

## Month by month

| Month | Fathom estimated searches | Fathom Share of Search | Fathom rank | Mode Analytics estimated searches | Mode Analytics Share of Search | Mode Analytics rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 620 | 0.03% | 6 | 2.9K | 0.15% | 5 |
| Nov 2025 | 630 | 0.03% | 6 | 2.9K | 0.14% | 5 |
| Dec 2025 | 550 | 0.03% | 6 | 2.4K | 0.12% | 5 |
| Jan 2026 | 680 | 0.03% | 6 | 2.9K | 0.15% | 5 |
| Feb 2026 | 670 | 0.04% | 6 | 3.6K | 0.19% | 5 |
| Mar 2026 | 660 | 0.03% | 6 | 3.6K | 0.15% | 5 |
| Apr 2026 | 600 | 0.03% | 6 | 3.6K | 0.15% | 5 |
| May 2026 | 570 | 0.02% | 6 | 2.9K | 0.1% | 5 |
| Jun 2026 | 440 | 0.02% | 6 | 2.9K | 0.12% | 5 |
| Jul 2026 | 520 | 0.02% | 6 | 2.4K | 0.1% | 5 |
| Aug 2026 | 510 | 0.02% | 6 | 1.9K | 0.08% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Fathom’s and Mode Analytics’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Fathom**: Measured on the search terms “fathom accounting”, “fathom cash flow”, “fathom financial reporting” and “fathomhq com”, summed into one figure.
- **Mode Analytics**: Measured on the search term “mode analytics”.

- [Fathom profile](/demand/global-en/brands/fathom-finance)
- [Mode Analytics profile](/demand/global-en/brands/mode)
- [All web analytics platforms worldwide](/demand/global-en/categories/web-analytics-platforms): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Fathom or Mode Analytics?

In August 2026, Mode Analytics had more branded searches than Fathom among web analytics platforms worldwide. Mode Analytics was estimated to have 1.9K branded searches compared to Fathom’s 510, and held a 0.08% Share of Search versus Fathom’s 0.02%.

## Cite this page

Brandwave. "Fathom vs Mode Analytics: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/fathom-finance-vs-mode

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/fathom-finance-vs-mode. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.