---
title: "Fathom vs Mixpanel: Which is more popular by branded search?"
description: "Which is more popular in search, Fathom or Mixpanel? Compare estimated monthly branded-search demand and Share of Search inside the Web analytics platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/fathom-finance-vs-mixpanel"
publisher: "Brandwave"
---

# Fathom vs Mixpanel: Which is more popular by branded search?

Which is more popular in search, Fathom or Mixpanel? Compare estimated monthly branded-search demand and Share of Search inside the Web analytics platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Fathom and Mixpanel
- **Competitive set**: Web analytics platforms
- **Market**: Global
- **Month measured**: Aug 2026
- **Fathom Share of Search**: 0.02%
- **Mixpanel Share of Search**: 1.8%

## Which is more popular in search, Fathom or Mixpanel?

- In August 2026, Mixpanel had more branded searches than Fathom among web analytics platforms worldwide. Mixpanel was estimated to have 41.1K branded searches compared to Fathom’s 510, and held a 1.8% Share of Search versus Fathom’s 0.02%.
- Mixpanel was ahead of Fathom in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Fathom’s estimated Share of Search among web analytics platforms worldwide moved from 0.03% to 0.02%, and its estimated monthly branded searches moved from 620 to 510.
- Across the 11 months ending August 2026, Mixpanel’s estimated Share of Search among web analytics platforms worldwide moved from 3.8% to 1.8%, and its estimated monthly branded searches moved from 74.6K to 41.1K.

## How did search popularity change for web analytics platforms worldwide in August 2026?

- Estimated monthly branded searches for Mixpanel worldwide fell 44.9% over 11 measured months, from 74.6K to 41.1K in August 2026.
- Estimated monthly branded searches for Fathom worldwide fell 17.7% over 11 measured months, from 620 to 510 in August 2026.

## Month by month

| Month | Fathom estimated searches | Fathom Share of Search | Fathom rank | Mixpanel estimated searches | Mixpanel Share of Search | Mixpanel rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 620 | 0.03% | 6 | 74.6K | 3.8% | 2 |
| Nov 2025 | 630 | 0.03% | 6 | 136K | 6.7% | 2 |
| Dec 2025 | 550 | 0.03% | 6 | 91.2K | 4.6% | 2 |
| Jan 2026 | 680 | 0.03% | 6 | 74.7K | 3.8% | 2 |
| Feb 2026 | 670 | 0.04% | 6 | 41.2K | 2.2% | 2 |
| Mar 2026 | 660 | 0.03% | 6 | 50.4K | 2.2% | 2 |
| Apr 2026 | 600 | 0.03% | 6 | 50.4K | 2.2% | 2 |
| May 2026 | 570 | 0.02% | 6 | 41.2K | 1.5% | 2 |
| Jun 2026 | 440 | 0.02% | 6 | 61.4K | 2.6% | 2 |
| Jul 2026 | 520 | 0.02% | 6 | 50.2K | 2.2% | 2 |
| Aug 2026 | 510 | 0.02% | 6 | 41.1K | 1.8% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Fathom’s and Mixpanel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Fathom**: Measured on the search terms “fathom accounting”, “fathom cash flow”, “fathom financial reporting” and “fathomhq com”, summed into one figure.
- **Mixpanel**: Measured on the search terms “mixpanel” and “mixpanel analytics”, summed into one figure.

- [Fathom profile](/demand/global-en/brands/fathom-finance)
- [Mixpanel profile](/demand/global-en/brands/mixpanel)
- [All web analytics platforms worldwide](/demand/global-en/categories/web-analytics-platforms): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Fathom or Mixpanel?

In August 2026, Mixpanel had more branded searches than Fathom among web analytics platforms worldwide. Mixpanel was estimated to have 41.1K branded searches compared to Fathom’s 510, and held a 1.8% Share of Search versus Fathom’s 0.02%.

## Cite this page

Brandwave. "Fathom vs Mixpanel: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/fathom-finance-vs-mixpanel

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/fathom-finance-vs-mixpanel. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.