--- title: "Fathom Analytics vs Mode Analytics: Which is searched more?" description: "Is Fathom Analytics or Mode Analytics more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Web analytics tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/fathom-analytics-vs-mode" publisher: "Brandwave" --- # Fathom Analytics vs Mode Analytics: Which is searched more? Is Fathom Analytics or Mode Analytics more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Web analytics tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Fathom Analytics and Mode Analytics - **Competitive set**: Web analytics tools - **Market**: Global - **Month measured**: Sep 2026 - **Fathom Analytics Share of Search**: 0.07% - **Mode Analytics Share of Search**: 0.11% ## Is Fathom Analytics or Mode Analytics more popular in search? - In September 2026, Mode Analytics had more branded searches than Fathom Analytics among web analytics tools worldwide. Mode Analytics had about 3,800 branded searches, while Fathom Analytics had 2,400. Mode Analytics made up 0.11% of all web analytics tool searches we track, and Fathom Analytics accounted for 0.07%. - Mode Analytics was ahead of Fathom Analytics in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Fathom Analytics’ share of searches among web analytics tools worldwide moved from 0.18% to 0.07%, and its estimated monthly branded searches moved from 4.4K to 2.4K. - Across the 12 months ending September 2026, Mode Analytics’ share of searches among web analytics tools worldwide moved from 0.24% to 0.11%, and its estimated monthly branded searches moved from 5.8K to 3.8K. ## How did search popularity change for web analytics tools worldwide in September 2026? - In September 2026, Mode Analytics rose from 10th to 9th among web analytics tools worldwide. - Estimated monthly branded searches for Fathom Analytics worldwide fell 45.5% over 12 measured months, from 4.4K to 2.4K in September 2026. ## Month by month | Month | Fathom Analytics estimated searches | Fathom Analytics Share of Search | Fathom Analytics rank | Mode Analytics estimated searches | Mode Analytics Share of Search | Mode Analytics rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 4.4K | 0.18% | 11 | 5.8K | 0.24% | 9 | | Nov 2025 | 4.4K | 0.18% | 11 | 5.8K | 0.23% | 9 | | Dec 2025 | 3.6K | 0.15% | 11 | 4.8K | 0.2% | 10 | | Jan 2026 | 3.6K | 0.15% | 11 | 5.8K | 0.23% | 9 | | Feb 2026 | 2.4K | 0.1% | 11 | 7.2K | 0.31% | 9 | | Mar 2026 | 2.9K | 0.1% | 11 | 7.2K | 0.25% | 9 | | Apr 2026 | 3.6K | 0.13% | 11 | 7.2K | 0.26% | 9 | | May 2026 | 2.4K | 0.07% | 11 | 5.8K | 0.17% | 9 | | Jun 2026 | 4.4K | 0.15% | 11 | 5.8K | 0.2% | 9 | | Jul 2026 | 3.6K | 0.12% | 11 | 4.8K | 0.16% | 10 | | Aug 2026 | 3.6K | 0.12% | 11 | 3.8K | 0.13% | 10 | | Sep 2026 | 2.4K | 0.07% | 11 | 3.8K | 0.11% | 9 | ## How each brand is measured Brandwave collects information about searches that people make online using Fathom Analytics’ and Mode Analytics’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Fathom Analytics**: Measured on the search term “fathom analytics”. - **Mode Analytics**: Measured on the search terms “mode analytic” and “mode analytics”, summed into one figure. - [Fathom Analytics profile](/demand/global-en/brands/fathom-analytics) - [Mode Analytics profile](/demand/global-en/brands/mode) - [All web analytics tools worldwide](/demand/global-en/categories/web-analytics-tools): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Fathom Analytics or Mode Analytics more popular in search? In September 2026, Mode Analytics had more branded searches than Fathom Analytics among web analytics tools worldwide. Mode Analytics had about 3,800 branded searches, while Fathom Analytics had 2,400. Mode Analytics made up 0.11% of all web analytics tool searches we track, and Fathom Analytics accounted for 0.07%. ## Cite this page Brandwave. "Fathom Analytics vs Mode Analytics: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/fathom-analytics-vs-mode This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/fathom-analytics-vs-mode. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.