--- title: "Fathom Analytics vs Microsoft Clarity: Which is searched more?" description: "Is Fathom Analytics or Microsoft Clarity more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Web analytics tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/fathom-analytics-vs-microsoft-clarity" publisher: "Brandwave" --- # Fathom Analytics vs Microsoft Clarity: Which is searched more? Is Fathom Analytics or Microsoft Clarity more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Web analytics tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Fathom Analytics and Microsoft Clarity - **Competitive set**: Web analytics tools - **Market**: Global - **Month measured**: Sep 2026 - **Fathom Analytics Share of Search**: 0.07% - **Microsoft Clarity Share of Search**: 4.6% ## Is Fathom Analytics or Microsoft Clarity more popular in search? - In September 2026, Microsoft Clarity had more branded searches than Fathom Analytics among web analytics tools worldwide. Microsoft Clarity had about 165,000 branded searches, while Fathom Analytics had 2,400. Microsoft Clarity made up 4.6% of all web analytics tool searches we track, and Fathom Analytics accounted for 0.07%. - Microsoft Clarity was ahead of Fathom Analytics in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Fathom Analytics’ share of searches among web analytics tools worldwide moved from 0.18% to 0.07%, and its estimated monthly branded searches moved from 4.4K to 2.4K. - Across the 12 months ending September 2026, Microsoft Clarity’s share of searches among web analytics tools worldwide moved from 4.5% to 4.6%, and its estimated monthly branded searches moved from 110K to 165K. ## Top web analytics tools in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Microsoft Clarity appeared in all five answers. Fathom Analytics was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Microsoft Clarity was listed before Fathom Analytics in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Google Analytics | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Microsoft Clarity | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Plausible | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Matomo | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | PostHog | 5th | 1 of 3 | 2 of 2 | 3 of 5 | | Fathom Analytics | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Adobe Analytics | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | Mixpanel | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Hotjar | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Mode Analytics | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Amplitude | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about web analytics tools - Asked ChatGPT "Which web analytics tool should I use?": 1. Google Analytics, 2. Plausible, 3. Microsoft Clarity, 4. Adobe Analytics - Asked ChatGPT "What are the best web analytics tools?": 1. Google Analytics, 2. Microsoft Clarity, 3. Plausible, 4. Matomo, 5. PostHog, 6. Mixpanel, 7. Adobe Analytics - Asked ChatGPT "What's the best web analytics tool for a small website?": 1. Plausible, 2. Google Analytics, 3. Microsoft Clarity, 4. Fathom Analytics, 5. Matomo - Searched Google, AI Overview "web analytics tools": 1. Google Analytics, 2. Microsoft Clarity, 3. Matomo, 4. PostHog, 5. Plausible - Searched Google, AI Overview "website analytics tool": 1. Google Analytics, 2. Microsoft Clarity, 3. Matomo, 4. PostHog, 5. Plausible Not named in any answer: Hotjar, Mode Analytics and Amplitude. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for web analytics tools worldwide in September 2026? - In September 2026, Microsoft Clarity lost share of searches among web analytics tools worldwide, from 5.6% to 4.6%. - Estimated monthly branded searches for Fathom Analytics worldwide fell 45.5% over 12 measured months, from 4.4K to 2.4K in September 2026. ## Month by month | Month | Fathom Analytics estimated searches | Fathom Analytics Share of Search | Fathom Analytics rank | Microsoft Clarity estimated searches | Microsoft Clarity Share of Search | Microsoft Clarity rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 4.4K | 0.18% | 11 | 110K | 4.5% | 4 | | Nov 2025 | 4.4K | 0.18% | 11 | 110K | 4.4% | 5 | | Dec 2025 | 3.6K | 0.15% | 11 | 110K | 4.6% | 3 | | Jan 2026 | 3.6K | 0.15% | 11 | 135K | 5.4% | 3 | | Feb 2026 | 2.4K | 0.1% | 11 | 135K | 5.7% | 2 | | Mar 2026 | 2.9K | 0.1% | 11 | 135K | 4.7% | 3 | | Apr 2026 | 3.6K | 0.13% | 11 | 135K | 4.8% | 2 | | May 2026 | 2.4K | 0.07% | 11 | 165K | 4.9% | 2 | | Jun 2026 | 4.4K | 0.15% | 11 | 165K | 5.6% | 3 | | Jul 2026 | 3.6K | 0.12% | 11 | 165K | 5.6% | 3 | | Aug 2026 | 3.6K | 0.12% | 11 | 165K | 5.6% | 3 | | Sep 2026 | 2.4K | 0.07% | 11 | 165K | 4.6% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Fathom Analytics’ and Microsoft Clarity’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Fathom Analytics**: Measured on the search term “fathom analytics”. - **Microsoft Clarity**: Measured on the search term “microsoft clarity”. - [Fathom Analytics profile](/demand/global-en/brands/fathom-analytics) - [Microsoft Clarity profile](/demand/global-en/brands/microsoft-clarity) - [All web analytics tools worldwide](/demand/global-en/categories/web-analytics-tools): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Fathom Analytics or Microsoft Clarity more popular in search? In September 2026, Microsoft Clarity had more branded searches than Fathom Analytics among web analytics tools worldwide. Microsoft Clarity had about 165,000 branded searches, while Fathom Analytics had 2,400. Microsoft Clarity made up 4.6% of all web analytics tool searches we track, and Fathom Analytics accounted for 0.07%. ## Cite this page Brandwave. "Fathom Analytics vs Microsoft Clarity: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/fathom-analytics-vs-microsoft-clarity This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/fathom-analytics-vs-microsoft-clarity. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.