---
title: "Fat Daddio's vs Wilton: Which is searched more?"
description: "Is Fat Daddio's or Wilton more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Bakeware brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/fat-daddios-vs-wilton"
publisher: "Brandwave"
---

# Fat Daddio's vs Wilton: Which is searched more?

Is Fat Daddio's or Wilton more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Bakeware brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Fat Daddio's and Wilton
- **Competitive set**: Bakeware brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Fat Daddio's Share of Search**: 0.1%
- **Wilton Share of Search**: 0.04%

## Is Fat Daddio's or Wilton more popular in search?

- In September 2026, Fat Daddio's had more branded searches than Wilton among bakeware brands worldwide. Fat Daddio's had about 2,900 branded searches, while Wilton had 1,300. Fat Daddio's made up 0.1% of all bakeware brand searches we track, and Wilton accounted for 0.04%.
- Fat Daddio's was ahead of Wilton in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Fat Daddio's’ share of searches among bakeware brands worldwide moved from 0.09% to 0.1%, and its estimated monthly branded searches held steady at 2.9K.
- Across the 12 months ending September 2026, Wilton’s share of searches among bakeware brands worldwide moved from 0.07% to 0.04%, and its estimated monthly branded searches moved from 2.4K to 1.3K.

## How did search popularity change for bakeware brands worldwide in September 2026?

- Estimated monthly branded searches for Wilton worldwide fell 45.8% over 12 measured months, from 2.4K to 1.3K in September 2026.

## Month by month

| Month | Fat Daddio's estimated searches | Fat Daddio's Share of Search | Fat Daddio's rank | Wilton estimated searches | Wilton Share of Search | Wilton rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 2.9K | 0.09% | 9 | 2.4K | 0.07% | 10 |
| Nov 2025 | 3.6K | 0.07% | 8 | 2.4K | 0.05% | 11 |
| Dec 2025 | 4.4K | 0.09% | 8 | 2.4K | 0.05% | 11 |
| Jan 2026 | 3.6K | 0.1% | 8 | 1.9K | 0.05% | 11 |
| Feb 2026 | 2.9K | 0.1% | 9 | 1.6K | 0.06% | 11 |
| Mar 2026 | 3.6K | 0.12% | 8 | 1.6K | 0.06% | 11 |
| Apr 2026 | 2.9K | 0.1% | 8 | 1.6K | 0.06% | 11 |
| May 2026 | 2.9K | 0.11% | 8 | 1.6K | 0.06% | 11 |
| Jun 2026 | 2.9K | 0.11% | 8 | 1.3K | 0.05% | 11 |
| Jul 2026 | 2.9K | 0.11% | 8 | 1.6K | 0.06% | 11 |
| Aug 2026 | 2.9K | 0.1% | 8 | 1.6K | 0.06% | 11 |
| Sep 2026 | 2.9K | 0.1% | 8 | 1.3K | 0.04% | 11 |

## How each brand is measured

Brandwave collects information about searches that people make online using Fat Daddio's’ and Wilton’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Fat Daddio's**: Measured on the search term “fat daddios”.
- **Wilton**: Measured on the search term “wilton bakeware”.

- [Fat Daddio's profile](/demand/global-en/brands/fat-daddios)
- [Wilton profile](/demand/global-en/brands/wilton)
- [All bakeware brands worldwide](/demand/global-en/categories/bakeware-brands): The set both shares are measured inside, 11 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Fat Daddio's or Wilton more popular in search?

In September 2026, Fat Daddio's had more branded searches than Wilton among bakeware brands worldwide. Fat Daddio's had about 2,900 branded searches, while Wilton had 1,300. Fat Daddio's made up 0.1% of all bakeware brand searches we track, and Wilton accounted for 0.04%.

## Cite this page

Brandwave. "Fat Daddio's vs Wilton: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/fat-daddios-vs-wilton

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/fat-daddios-vs-wilton. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.