---
title: "Fastmail vs Google Workspace: Which is more popular by branded search?"
description: "Which is more popular in search, Fastmail or Google Workspace? Compare estimated monthly branded-search demand and Share of Search inside the Business email providers set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/fastmail-vs-google-workspace"
publisher: "Brandwave"
---

# Fastmail vs Google Workspace: Which is more popular by branded search?

Which is more popular in search, Fastmail or Google Workspace? Compare estimated monthly branded-search demand and Share of Search inside the Business email providers set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Fastmail and Google Workspace
- **Competitive set**: Business email providers
- **Market**: Global
- **Month measured**: Aug 2026
- **Fastmail Share of Search**: 0.78%
- **Google Workspace Share of Search**: 8.7%

## Which is more popular in search, Fastmail or Google Workspace?

- In August 2026, Google Workspace had more branded searches than Fastmail among business email providers worldwide. Google Workspace was estimated to have 2M branded searches compared to Fastmail’s 176K, and held an 8.7% Share of Search versus Fastmail’s 0.78%.
- Google Workspace was ahead of Fastmail in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Fastmail’s estimated Share of Search among business email providers worldwide moved from 0.51% to 0.78%, and its estimated monthly branded searches held steady at 176K.
- Across the 11 months ending August 2026, Google Workspace’s estimated Share of Search among business email providers worldwide moved from 4.9% to 8.7%, and its estimated monthly branded searches moved from 1.7M to 2M.

## How did search popularity change for business email providers worldwide in August 2026?

- In August 2026, Google Workspace lost estimated Share of Search among business email providers worldwide, from 9.3% to 8.7%.

## Month by month

| Month | Fastmail estimated searches | Fastmail Share of Search | Fastmail rank | Google Workspace estimated searches | Google Workspace Share of Search | Google Workspace rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 176K | 0.51% | 5 | 1.7M | 4.9% | 4 |
| Nov 2025 | 144K | 0.48% | 5 | 1.7M | 5.6% | 4 |
| Dec 2025 | 144K | 0.55% | 5 | 1.7M | 6.4% | 4 |
| Jan 2026 | 174K | 0.59% | 5 | 2M | 6.7% | 4 |
| Feb 2026 | 145K | 0.5% | 5 | 2M | 6.9% | 4 |
| Mar 2026 | 176K | 0.59% | 5 | 2M | 6.8% | 4 |
| Apr 2026 | 145K | 0.52% | 5 | 2.1M | 7.4% | 4 |
| May 2026 | 175K | 0.64% | 5 | 2M | 7.4% | 4 |
| Jun 2026 | 176K | 0.72% | 5 | 2M | 8.2% | 4 |
| Jul 2026 | 176K | 0.81% | 5 | 2M | 9.3% | 4 |
| Aug 2026 | 176K | 0.78% | 5 | 2M | 8.7% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Fastmail’s and Google Workspace’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Fastmail**: Measured on the search terms “email fastmail”, “fastmail”, “fastmail app” and “fastmail com”, summed into one figure.
- **Google Workspace**: Measured on the search terms “business email google workspace”, “email google workspace”, “google workspace”, “google workspace app”, “google workspace business email”, “google workspace email”, “google workspace software”, “googleworkspace” and “gsuite”, summed into one figure.

- [Fastmail profile](/demand/global-en/brands/fastmail)
- [Google Workspace profile](/demand/global-en/brands/google-workspace)
- [All business email providers worldwide](/demand/global-en/categories/business-email-providers): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Fastmail or Google Workspace?

In August 2026, Google Workspace had more branded searches than Fastmail among business email providers worldwide. Google Workspace was estimated to have 2M branded searches compared to Fastmail’s 176K, and held an 8.7% Share of Search versus Fastmail’s 0.78%.

## Cite this page

Brandwave. "Fastmail vs Google Workspace: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/fastmail-vs-google-workspace

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/fastmail-vs-google-workspace. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.