---
title: "Fastmail vs Gmail: Which is searched more?"
description: "Is Fastmail or Gmail more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Email providers set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/fastmail-vs-gmail"
publisher: "Brandwave"
---

# Fastmail vs Gmail: Which is searched more?

Is Fastmail or Gmail more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Email providers set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Fastmail and Gmail
- **Competitive set**: Email providers
- **Market**: Global
- **Month measured**: Sep 2026
- **Fastmail Share of Search**: 0.05%
- **Gmail Share of Search**: 63.1%

## Is Fastmail or Gmail more popular in search?

- In September 2026, Gmail had more branded searches than Fastmail among email providers worldwide. Gmail had about 414 million branded searches, while Fastmail had 301,000. Gmail made up 63.1% of all email provider searches we track, and Fastmail accounted for 0.05%.
- Gmail was ahead of Fastmail in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Fastmail’s share of searches among email providers worldwide moved from 0.02% to 0.05%, and its estimated monthly branded searches moved from 165K to 301K.
- Across the 12 months ending September 2026, Gmail’s share of searches among email providers worldwide moved from 61.4% to 63.1%, and its estimated monthly branded searches held steady at 414M.

## How did search popularity change for email providers worldwide in September 2026?

- In September 2026, Gmail gained share of searches among email providers worldwide, from 59.8% to 63.1%.
- Estimated monthly branded searches for Fastmail worldwide rose 82.4% over 12 measured months, from 165K to 301K in September 2026.

## Month by month

| Month | Fastmail estimated searches | Fastmail Share of Search | Fastmail rank | Gmail estimated searches | Gmail Share of Search | Gmail rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 165K | 0.02% | 6 | 414M | 61.4% | 1 |
| Nov 2025 | 135K | 0.02% | 6 | 338M | 56.6% | 1 |
| Dec 2025 | 135K | 0.02% | 6 | 338M | 56.6% | 1 |
| Jan 2026 | 165K | 0.03% | 6 | 338M | 56.5% | 1 |
| Feb 2026 | 135K | 0.02% | 6 | 338M | 59.9% | 1 |
| Mar 2026 | 165K | 0.02% | 6 | 414M | 61.4% | 1 |
| Apr 2026 | 135K | 0.02% | 6 | 414M | 61.4% | 1 |
| May 2026 | 165K | 0.03% | 6 | 338M | 56.5% | 1 |
| Jun 2026 | 165K | 0.03% | 6 | 338M | 58% | 1 |
| Jul 2026 | 165K | 0.03% | 6 | 338M | 61.1% | 1 |
| Aug 2026 | 165K | 0.03% | 6 | 338M | 59.8% | 1 |
| Sep 2026 | 301K | 0.05% | 6 | 414M | 63.1% | 1 |

## How each brand is measured

Brandwave collects information about searches that people make online using Fastmail’s and Gmail’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Fastmail**: Measured on the search term “fastmail”.
- **Gmail**: Measured on the search term “gmail”.

- [Fastmail profile](/demand/global-en/brands/fastmail)
- [Gmail profile](/demand/global-en/brands/gmail)
- [All email providers worldwide](/demand/global-en/categories/email-providers): The set both shares are measured inside, 7 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Fastmail or Gmail more popular in search?

In September 2026, Gmail had more branded searches than Fastmail among email providers worldwide. Gmail had about 414 million branded searches, while Fastmail had 301,000. Gmail made up 63.1% of all email provider searches we track, and Fastmail accounted for 0.05%.

## Cite this page

Brandwave. "Fastmail vs Gmail: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/fastmail-vs-gmail

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/fastmail-vs-gmail. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.