---
title: "FastenMaster vs ITW: Which is searched more?"
description: "Which is more popular in search, FastenMaster or ITW? Compare estimated monthly branded-search demand and Share of Search inside the Industrial fasteners set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/fastenmaster-vs-itw"
publisher: "Brandwave"
---

# FastenMaster vs ITW: Which is searched more?

Which is more popular in search, FastenMaster or ITW? Compare estimated monthly branded-search demand and Share of Search inside the Industrial fasteners set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: FastenMaster and ITW
- **Competitive set**: Industrial fasteners
- **Market**: Global
- **Month measured**: Aug 2026
- **FastenMaster Share of Search**: 1.3%
- **ITW Share of Search**: 28.1%

## Which is more popular in search, FastenMaster or ITW?

- In August 2026, ITW had more branded searches than FastenMaster among industrial fasteners worldwide. ITW was estimated to have 40.5K branded searches compared to FastenMaster’s 1.9K, and held a 28.1% Share of Search versus FastenMaster’s 1.3%.
- ITW was ahead of FastenMaster in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, FastenMaster’s estimated Share of Search among industrial fasteners worldwide held steady at 1.3%, and its estimated monthly branded searches held steady at 1.9K.
- Across the 11 months ending August 2026, ITW’s estimated Share of Search among industrial fasteners worldwide moved from 33.4% to 28.1%, and its estimated monthly branded searches moved from 49.5K to 40.5K.

## How did search popularity change for industrial fasteners worldwide in August 2026?

- Estimated monthly branded searches for ITW worldwide fell 18.2% over 11 measured months, from 49.5K to 40.5K in August 2026.

## Month by month

| Month | FastenMaster estimated searches | FastenMaster Share of Search | FastenMaster rank | ITW estimated searches | ITW Share of Search | ITW rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.9K | 1.3% | 4 | 49.5K | 33.4% | 2 |
| Nov 2025 | 1.3K | 1% | 4 | 40.5K | 32.4% | 2 |
| Dec 2025 | 1K | 0.88% | 4 | 40.5K | 35.6% | 2 |
| Jan 2026 | 1.3K | 0.97% | 4 | 49.5K | 36.9% | 2 |
| Feb 2026 | 1.3K | 0.97% | 4 | 49.5K | 36.9% | 2 |
| Mar 2026 | 1.9K | 1.1% | 4 | 49.5K | 29.7% | 2 |
| Apr 2026 | 1.9K | 1.2% | 4 | 49.5K | 31.1% | 2 |
| May 2026 | 2.4K | 1.5% | 4 | 49.5K | 31% | 2 |
| Jun 2026 | 1.9K | 1.3% | 4 | 40.5K | 28.1% | 2 |
| Jul 2026 | 1.9K | 1.3% | 4 | 40.5K | 28.1% | 2 |
| Aug 2026 | 1.9K | 1.3% | 4 | 40.5K | 28.1% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using FastenMaster’s and ITW’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **FastenMaster**: Measured on the search term “fasten master”.
- **ITW**: Measured on the search term “itw”.

- [FastenMaster profile](/demand/global-en/brands/fastenmaster)
- [ITW profile](/demand/global-en/brands/itw)
- [All industrial fasteners worldwide](/demand/global-en/categories/industrial-fasteners): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, FastenMaster or ITW?

In August 2026, ITW had more branded searches than FastenMaster among industrial fasteners worldwide. ITW was estimated to have 40.5K branded searches compared to FastenMaster’s 1.9K, and held a 28.1% Share of Search versus FastenMaster’s 1.3%.

## Cite this page

Brandwave. "FastenMaster vs ITW: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/fastenmaster-vs-itw

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/fastenmaster-vs-itw. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.