---
title: "FastenMaster vs Hilti: Which is searched more?"
description: "Which is more popular in search, FastenMaster or Hilti? Compare estimated monthly branded-search demand and Share of Search inside the Industrial fasteners set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/fastenmaster-vs-hilti"
publisher: "Brandwave"
---

# FastenMaster vs Hilti: Which is searched more?

Which is more popular in search, FastenMaster or Hilti? Compare estimated monthly branded-search demand and Share of Search inside the Industrial fasteners set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: FastenMaster and Hilti
- **Competitive set**: Industrial fasteners
- **Market**: Global
- **Month measured**: Aug 2026
- **FastenMaster Share of Search**: 1.3%
- **Hilti Share of Search**: 18.8%

## Which is more popular in search, FastenMaster or Hilti?

- In August 2026, Hilti had more branded searches than FastenMaster among industrial fasteners worldwide. Hilti was estimated to have 27.1K branded searches compared to FastenMaster’s 1.9K, and held an 18.8% Share of Search versus FastenMaster’s 1.3%.
- Hilti was ahead of FastenMaster in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, FastenMaster’s estimated Share of Search among industrial fasteners worldwide held steady at 1.3%, and its estimated monthly branded searches held steady at 1.9K.
- Across the 11 months ending August 2026, Hilti’s estimated Share of Search among industrial fasteners worldwide moved from 15% to 18.8%, and its estimated monthly branded searches moved from 22.2K to 27.1K.

## How did search popularity change for industrial fasteners worldwide in August 2026?

- Estimated monthly branded searches for Hilti worldwide rose 22.1% over 11 measured months, from 22.2K to 27.1K in August 2026.

## Month by month

| Month | FastenMaster estimated searches | FastenMaster Share of Search | FastenMaster rank | Hilti estimated searches | Hilti Share of Search | Hilti rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.9K | 1.3% | 4 | 22.2K | 15% | 3 |
| Nov 2025 | 1.3K | 1% | 4 | 22.2K | 17.7% | 3 |
| Dec 2025 | 1K | 0.88% | 4 | 22.2K | 19.5% | 3 |
| Jan 2026 | 1.3K | 0.97% | 4 | 22.2K | 16.6% | 3 |
| Feb 2026 | 1.3K | 0.97% | 4 | 22.2K | 16.5% | 3 |
| Mar 2026 | 1.9K | 1.1% | 4 | 40.5K | 24.3% | 3 |
| Apr 2026 | 1.9K | 1.2% | 4 | 33.1K | 20.8% | 3 |
| May 2026 | 2.4K | 1.5% | 4 | 33.1K | 20.7% | 3 |
| Jun 2026 | 1.9K | 1.3% | 4 | 27.1K | 18.8% | 3 |
| Jul 2026 | 1.9K | 1.3% | 4 | 27.1K | 18.8% | 3 |
| Aug 2026 | 1.9K | 1.3% | 4 | 27.1K | 18.8% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using FastenMaster’s and Hilti’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **FastenMaster**: Measured on the search term “fasten master”.
- **Hilti**: Measured on the search term “hilti tools”.

- [FastenMaster profile](/demand/global-en/brands/fastenmaster)
- [Hilti profile](/demand/global-en/brands/hilti)
- [All industrial fasteners worldwide](/demand/global-en/categories/industrial-fasteners): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, FastenMaster or Hilti?

In August 2026, Hilti had more branded searches than FastenMaster among industrial fasteners worldwide. Hilti was estimated to have 27.1K branded searches compared to FastenMaster’s 1.9K, and held an 18.8% Share of Search versus FastenMaster’s 1.3%.

## Cite this page

Brandwave. "FastenMaster vs Hilti: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/fastenmaster-vs-hilti

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/fastenmaster-vs-hilti. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.