--- title: "Fastenal vs Grainger: Which is searched more?" description: "Is Fastenal or Grainger more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the PPE and safety gear suppliers set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/fastenal-vs-grainger" publisher: "Brandwave" --- # Fastenal vs Grainger: Which is searched more? Is Fastenal or Grainger more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the PPE and safety gear suppliers set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Fastenal and Grainger - **Competitive set**: PPE and safety gear suppliers - **Market**: Global - **Month measured**: Sep 2026 - **Fastenal Share of Search**: 15.7% - **Grainger Share of Search**: 78% ## Is Fastenal or Grainger more popular in search? - In September 2026, Grainger had more branded searches than Fastenal among PPE and safety gear suppliers worldwide. Grainger had about 1.2 million branded searches, while Fastenal had 246,000. Grainger made up 78% of all PPE and safety gear supplier searches we track, and Fastenal accounted for 15.7%. - Grainger was ahead of Fastenal in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Fastenal’s share of searches among PPE and safety gear suppliers worldwide moved from 18.5% to 15.7%, and its estimated monthly branded searches moved from 301K to 246K. - Across the 12 months ending September 2026, Grainger’s share of searches among PPE and safety gear suppliers worldwide moved from 75.1% to 78%, and its estimated monthly branded searches held steady at 1.2M. ## Top PPE and safety gear suppliers in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Grainger appeared in all four answers. Fastenal was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Grainger was listed before Fastenal in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Grainger | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Fastenal | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | MSC Industrial Supply | 3rd | 3 of 3 | 0 of 1 | 3 of 4 | | Steel Blue | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Total Safety | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | ProChoice | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about PPE and safety gear suppliers - Asked ChatGPT "Which PPE supplier should I use?": 1. Grainger, 2. Fastenal, 3. MSC Industrial Supply - Asked ChatGPT "What are the best PPE suppliers?": 1. Grainger, 2. Fastenal, 3. MSC Industrial Supply - Asked ChatGPT "What's the best PPE supplier for workplace safety gear?": 1. Grainger, 2. Fastenal, 3. MSC Industrial Supply - Searched Google, AI Overview "industrial safety gear": 1. Grainger Not named in any answer: Steel Blue, Total Safety and ProChoice. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for PPE and safety gear suppliers worldwide in September 2026? - Estimated monthly branded searches for Fastenal worldwide fell 18.3% over 12 measured months, from 301K to 246K in September 2026. ## Month by month | Month | Fastenal estimated searches | Fastenal Share of Search | Fastenal rank | Grainger estimated searches | Grainger Share of Search | Grainger rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 301K | 18.5% | 2 | 1.2M | 75.1% | 1 | | Nov 2025 | 246K | 18.4% | 2 | 1M | 74.7% | 1 | | Dec 2025 | 246K | 18.4% | 2 | 1M | 74.7% | 1 | | Jan 2026 | 301K | 18.6% | 2 | 1.2M | 75.3% | 1 | | Feb 2026 | 301K | 18.6% | 2 | 1.2M | 75.3% | 1 | | Mar 2026 | 301K | 18.4% | 2 | 1.2M | 74.7% | 1 | | Apr 2026 | 301K | 18.6% | 2 | 1.2M | 75.3% | 1 | | May 2026 | 246K | 15.7% | 2 | 1.2M | 78% | 1 | | Jun 2026 | 301K | 18.6% | 2 | 1.2M | 75.3% | 1 | | Jul 2026 | 246K | 15.8% | 2 | 1.2M | 78.1% | 1 | | Aug 2026 | 246K | 15.7% | 2 | 1.2M | 78% | 1 | | Sep 2026 | 246K | 15.7% | 2 | 1.2M | 78% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Fastenal’s and Grainger’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Fastenal**: Measured on the search term “fastenal”. - **Grainger**: Measured on the search term “grainger”. - [Fastenal profile](/demand/global-en/brands/fastenal) - [Grainger profile](/demand/global-en/brands/grainger) - [All PPE and safety gear suppliers worldwide](/demand/global-en/categories/ppe-suppliers): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Fastenal or Grainger more popular in search? In September 2026, Grainger had more branded searches than Fastenal among PPE and safety gear suppliers worldwide. Grainger had about 1.2 million branded searches, while Fastenal had 246,000. Grainger made up 78% of all PPE and safety gear supplier searches we track, and Fastenal accounted for 15.7%. ## Cite this page Brandwave. "Fastenal vs Grainger: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/fastenal-vs-grainger This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/fastenal-vs-grainger. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.