--- title: "FashionPass vs HURR: Which is searched more?" description: "Is FashionPass or HURR more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Clothing rental services set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/fashionpass-vs-hurr" publisher: "Brandwave" --- # FashionPass vs HURR: Which is searched more? Is FashionPass or HURR more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Clothing rental services set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: FashionPass and HURR - **Competitive set**: Clothing rental services - **Market**: Global - **Month measured**: Sep 2026 - **FashionPass Share of Search**: 1.9% - **HURR Share of Search**: 0.33% ## Is FashionPass or HURR more popular in search? - In September 2026, FashionPass had more branded searches than HURR among clothing rental services worldwide. FashionPass had about 18,100 branded searches, while HURR had 3,200. FashionPass made up 1.9% of all clothing rental service searches we track, and HURR accounted for 0.33%. - FashionPass was ahead of HURR in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, FashionPass’ share of searches among clothing rental services worldwide moved from 2.3% to 1.9%, and its estimated monthly branded searches held steady at 18.1K. - Across the 12 months ending September 2026, HURR’s share of searches among clothing rental services worldwide moved from 0.41% to 0.33%, and its estimated monthly branded searches held steady at 3.2K. ## Top clothing rental services in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, FashionPass was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. HURR did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Rent the Runway | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Nuuly | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | FashionPass | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | Armoire | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | Tulerie | 5th | 1 of 3 | 2 of 2 | 3 of 5 | | By Rotation | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | HURR | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about clothing rental services - Asked ChatGPT "Which clothing rental service should I use?": 1. Nuuly, 2. Rent the Runway, 3. FashionPass, 4. Armoire - Asked ChatGPT "What are the best clothing rental services?": 1. Nuuly, 2. Rent the Runway, 3. Armoire, 4. Tulerie - Asked ChatGPT "What's the best place to rent a designer dress for a wedding?": 1. Rent the Runway, 2. By Rotation, 3. Nuuly - Searched Google, AI Overview "clothing rental": 1. Rent the Runway, 2. FashionPass, 3. Armoire, 4. Tulerie - Searched Google, AI Overview "rent clothes": 1. Rent the Runway, 2. FashionPass, 3. Armoire, 4. Tulerie Not named in any answer: HURR. Brands are listed in the order each answer named them. The answers were collected in the United States on October 22, 2026. ## How did search popularity change for clothing rental services worldwide in September 2026? - In September 2026, HURR fell from 6th to 7th among clothing rental services worldwide. ## Month by month | Month | FashionPass estimated searches | FashionPass Share of Search | FashionPass rank | HURR estimated searches | HURR Share of Search | HURR rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 18.1K | 2.3% | 4 | 3.2K | 0.41% | 7 | | Nov 2025 | 14.8K | 1.8% | 4 | 3.2K | 0.39% | 7 | | Dec 2025 | 14.8K | 1.8% | 4 | 1.9K | 0.22% | 7 | | Jan 2026 | 18.1K | 2% | 4 | 3.5K | 0.38% | 7 | | Feb 2026 | 18.1K | 2.1% | 4 | 3.2K | 0.38% | 7 | | Mar 2026 | 22.2K | 2.1% | 4 | 3.8K | 0.36% | 7 | | Apr 2026 | 22.2K | 1.9% | 4 | 4K | 0.35% | 7 | | May 2026 | 22.2K | 2.3% | 4 | 4K | 0.41% | 7 | | Jun 2026 | 18.1K | 2.3% | 4 | 4K | 0.5% | 6 | | Jul 2026 | 18.1K | 2.2% | 4 | 4K | 0.48% | 6 | | Aug 2026 | 22.2K | 2.3% | 4 | 4K | 0.41% | 6 | | Sep 2026 | 18.1K | 1.9% | 4 | 3.2K | 0.33% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using FashionPass’ and HURR’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **FashionPass**: Measured on the search term “fashionpass”. - **HURR**: Measured on the search terms “hurr collective” and “hurr rental”, summed into one figure. - [FashionPass profile](/demand/global-en/brands/fashionpass) - [HURR profile](/demand/global-en/brands/hurr) - [All clothing rental services worldwide](/demand/global-en/categories/clothing-rental-services): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is FashionPass or HURR more popular in search? In September 2026, FashionPass had more branded searches than HURR among clothing rental services worldwide. FashionPass had about 18,100 branded searches, while HURR had 3,200. FashionPass made up 1.9% of all clothing rental service searches we track, and HURR accounted for 0.33%. ## Cite this page Brandwave. "FashionPass vs HURR: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/fashionpass-vs-hurr This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/fashionpass-vs-hurr. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.